Case Study – Informa

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InformaInforma provides academics, businesses and individuals with unparalleled knowledge, up-to-the minute information and highly specialist skills and services. With around 8,000 employees working in some 150 offices in over 40 countries, their global reach and breadth is truly unique.

No other exhibition business has access to the vast range of resources available throughout the Informa Group. It is this group strength that makes Informa Exhibitions stand out against other event organizers.

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Cityscape Egypt - Cairo International Convention Centre, on Thursday March 28, 2013 at 12:00 am

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Cityscape Egypt gave participants’ access to one of the region’s largest real estate markets and showcased the country’s appeal to investors and real estate professionals. The event served as a platform to bring further transparency and stability to this growing market and introduced its projects to an international audience made up of investors and senior real estate professionals.

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We submitted Cityscape Egypt to over 65 sites with a total site reach of 229.8M – submitted sites going live from 24 hours.

Broadcast Cityscape Egypt

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Our broadcasting software submitted the event to an extensive list of targeted sites; globally, nationally, locally and socially to give exceptional local representation. Our publishing team specifically added to Informa’s report event listing sites they were already manually listing to, continuing to grow their relevant site reach.

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We wanted to reach the maximum number of participants to the event, that is why we made every effort to broadcast it on a wide network composed of 45targeted sites, 12 global sites, 4 local and national sites and 4 social sites.

Targeted sites Cityscape Egypt

Global sites

National sites

 

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Click on the logos below to view listing results:

Google good Yahoo good Bing good Ask good   Aol good

We can grow your audience reach and achieve better natural search. The publishers who we work with can expect to appear on the first page of Google, when searching for the event. Cityscape Egypt reached 43% coverage on the first page and continued to deliver coverage on pages two, three, four and five.

Google search results Cityscape Egypt

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Social engagement and interaction is an important part of the experience as we started to look at how to engage with online attendees though ‘likes’ and ‘shares’, and then ‘tweets’ and ‘retweets’, then lastly through visuals, check-ins and pinning.

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To be as transparent as possible, evvnt always sends a detailed report to each client.

Broadcast results: Total number sites the event has been submitted to, depending on the category, location and the level of targeting required for the event.

Broadcast result

Audience reach: See how many people can see the event including aggregated total unique users globally and estimated to the event. We also document sites that pass content on to mobile apps.

Audience rich

Detailed reporting:A click tracking report with a summary of the events performance is activated and supplied within the product, segmented by URL type and the site delivering traffic.

Analytics

Ticket promotion & Sales:Through the clear promotion of the clients event we are seeing online ticket sales directly through evvnt ticket options and directly with the client through referrals.

Tickets sold

Recent Orders

Key figures:
56,9% of live links

43%coverage on Google’s first page
Listing on 20 mobile apps
 70 direct clicks to date
Active in all 5 major search engines free-demo

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