Measuring & evaluating the success of events

create, plan & manage events/event management/event planning/event tools

That which can be measured can be improved, and in event planning and management, measurement is critical for evaluating an event’s success and for creating actions to improve future events. Professional Event Organsiers can measure all kinds of data about their event – from beginning to end, as long as this is incorporated into the […]

Digital marketing for events: it all starts with great content

Definitive Guide To Event Marketing

Whether you’re hoping to raise your profile online as an event professional, promote an event your planning or put together a digital campaign for your event company – great content should be at the heart of your digital marketing strategy. Online tactics such as PPC campaigns, link building and pushing out post & pages through […]

Unusual Business Idea – Plan A Festival & Follow These Top Tips

event planning/launch an event company/music events

Festivals are extremely popular these days and cover a wide range of topics. If you are a business owner then organising a local festival can be a great way to showcase your products, meet new suppliers and raise brand awareness. Whether you are a cookery school planning a food festival or a music teacher planning […]

Wedding Planning Tips from a Professional Events Manager

create, plan & manage events/event planning/wedding planning

Planning a wedding can be a stressful and nerve-wracking experience.  For many people, it’s the biggest celebration they’ll ever be responsible for planning, and it’s also one of the most important days in their lives.  It’s only natural to worry about making sure that everything goes well.  Fortunately for all would-be wedding planners out there, […]

Lean event planning and management

business development/sound advice

Video: Lessons from Eric Ries’ The Lean Startup Eric Ries is a software and product developer, entrepreneur, now public speaker and author of the bestselling book The Lean Startup. He recently gave this talk at LSE and I remember thinking that his lean methodology can and should be applied to most event businesses. This isn’t a […]