Sick & Tired of the Thought that Social Media is on the Rise?

Definitive Guide To Event Marketing

Am I the only one who feels like there is a new social media phenomenon happening every day? Well I’m not exactly wrong. We all know it, we live in a day and age of heightened advanced technology. Everyday it makes it easier to communicate with each other (almost easier then pressing snooze on the […]

Contract Law for Events Part 1

create, plan & manage events

When you ask the average person what a contract is, the first image that’ll come to mind is a signed formal document. Although this image is not necessarily wrong, it’s not necessarily right either. A contract is any form of legally binding agreement between two people. In order for an agreement to be legally binding, […]

A Photo Says a Thousand Words

create, plan & manage events/Definitive Guide To Event Marketing

Just the same way we keep email records and paper trails, it is just as important to document your event work photographically. Keeping a photographic record of your achievements can prove extremely fruitful in generating new business and in providing both yourself and your team a base with which to inspire further creativity. Recording the […]

Event Logistics

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Logistics noun (plural) /lō-/ /ləˈjistiks/   logistics, plural 1. The detailed coordination of a complex operation involving many people, facilities, or supplies o the logistics and costs of a vaccination campaign 2. The organization of moving, housing, and supplying troops and equipment 3. The aspect of an event that will go to complete hell if planned improperly. […]

5 Creative Ways To Promote Events On Facebook

Definitive Guide To Event Marketing

I spend about 8 hours a day on Facebook hyping my weekly events. Needless to say, over time, I developed a standardized way of getting the word out to potential attendees. One must remember that Facebook wasn’t originally intended for promoting, so being creative to utilize every aspect of the network is a must. Here […]

Little Touches: Utilizing Craft Blogs to Create Memorable Favors

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Choosing favors for your party can be a strange adventure as you navigate the lines between cheap and over-the-top, elegant and quirky, or personal and universally appealing. You want favors that are incredibly related to who you are and what your special day is about, but you want something your guests will love to save. […]

5 Strategies for Planning your first Webinar

Definitive Guide To Event Marketing

As technology continues to evolve, so too do the ways in which we interact with and market to our customers. The event field is no different. One of the interesting evolutions we’ve seen recently is events turning entirely digital. Another is the use of digital events prior to a physical event to help sell and […]

Playing the Social Media Game: How Social Media Can Boost Your Event Business

create, plan & manage events/Definitive Guide To Event Marketing

Being a great Event Manager or Event Coordinator is not just about the organisation, the attention to detail and the planning but also about knowing how to promote your event and/or event business. Understanding how to manage the marketing side of your business is crucial in generating clientele, developing your event company and more importantly, […]

Site Inspections: Sight Unseen is Not an Option

Definitive Guide To Event Marketing

“Available: charming, cozy, lower-level flat. Walk-out to a shared garden. Bright and cheerful, the space has a lot of character, friendly neighbours.” Sounds lovely, doesn’t it? Do you know what would happen if you rented that living space without going to see it first? You’d find yourself locked into a lease for a dark basement […]

Health and Safety in the Workplace: Background

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Lately we have discussed a few of the ways in which employers can decrease the risk of the operation of their business in order to minimize the chance of injury to employees and other parties. Today we’re going to take a look at the roots of Health and Safety as defined through the principles that […]

Startup Launch Events – What Event Organisers Need To Know

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Like other major cities, London’s startup scene is booming. The problem isn’t a shortage of new ideas or making them happen – we have the expertise and resources to design and build anything. The main problem for startups is marketing, getting their products and services in front of the people who will want them. This […]

Vendors: Getting The Most Out Of Gigs

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We’ve all passed up those vendors sitting behind their boring booths with an unhappy look on their face. They’ve been stuck in the same routine for far too long and barely flinch when a single sale comes through. Here are a handful of great tips to ensure you don’t be come one of these sellers… […]