Cut a Rug: How to Get Your Guests to Dance

create, plan & manage events

Some people are blessed with employees or family members who consider a rented dance floor a little slice of heaven and a chance to bond with one another. For those of us who aren’t so lucky, it can be hard to get a dance party going during an event. Hopefully, a few skilled Twinkle Toes […]

How to Choose the Right Tool for the Right Job: Integrated Communications and Audience Targeting

Definitive Guide To Event Marketing

In the same way that handing out business press kits at a PTA meeting isn’t a great idea, so too is the idea of handing out cutesy fliers at an exclusive symposium may get your escorted out of the building. When it comes to promoting yourself and your business, it’s rather vital that you use […]

Important Questions to Ask an Event Planner BEFORE Hiring

create, plan & manage events

Hiring an event planner is similar to hiring an assistant, friend and manager all wrapped up in one. They are going to work closely with you for several weeks, months and days to make sure your event is exactly like or better than what you imagined, so you want to make sure you hire the […]

Event Insurance: Hoping for the Best, but Ready for the Worst

create, plan & manage events/health and safety for events

The phrase “if it can go wrong, it will go wrong” should be familiar with anyone who has ever done anything, anywhere, ever. The odd thing is, if you stop and think about it: with proper planning and preparation, things actually go right far more often than they go wrong. But when it comes to […]

A Crash-Course on How to Lighten Up the Party

create, plan & manage events

Lighting creates atmosphere. Use it to create effect, to illuminate, mask, highlight, create shadows and to set a certain mood or tone. This post is a crash-course in lighting party solutions and a handful of alternative, exciting ideas: LED/Plasma screens: Play favourite clips from a relevant movie in the background to help “set the scene” […]

How to Improve Organisation and Get Stuff Done

career in events

If I started this post with “I have a confession to make…”, that would be cliché, so I have three confessions to make: Confession one: This post is not solely about event planning, management or marketing – it’s about being productive through better organisation. I suppose a little to do with being a better event […]

Are Autoresponders a Smart Event Marketing Strategy?

Definitive Guide To Event Marketing

Autoresponders are an extremely effective marketing tool. For the event industry in particular, they can completely change the way that you manage your business. Whether you are hoping to pique interest leading up to an event, disseminate information or FAQs about your event planning or management services, or follow up with attendees, setting up an […]

Is the Death of Customer Service Holding You Back?

create, plan & manage events

We have all had it in our private lives, the cashier who is busy having a conversation with another employee and doesn’t even glance at you, how about person on the phone who tells you “I can’t do anything to help you”, and worst of all the inexplicably absent person whom you can contact. These […]

A Simple Event Marketing Tactic that Works

Definitive Guide To Event Marketing

Social media plays an important role throughout the event planning lifecycle, from early event promotion to event follow up. Having a social media presence is a great way to advertise upcoming events, take a multi-faceted approach to customer service by answering questions about your event, and track what people have to say about your event […]

Are Event Management Qualifications Pointless?

career in events

I’d be a terrible eventjuice writer if I didn’t tell you to visit this site to get all the knowledge you need to know about events. However, I would be a terrible writer if I left it at just that! Today we’re covering qualifications as a way to develop your knowledge in events and prove […]

Why You’re Just Another Event Company (And What to Do About It)

launch an event company

You’ve picked a company name and an event planning style you wish to focus on: that’s great! Congratulations. Now you’re probably starting to think about all the collateral that will be needed to promote yourself and your new business. You’ll need a website and business cards at the very least, and you might need flyers […]

Required Event Facilities – License Savy

create, plan & manage events

One thing that you may have thought of for large, outdoor public events is the number of water closets you may need. What you may not know or have thought of is that there are minimum sanitary requirements depending on the expected size of your event. You will also need to cater for both able-bodied […]