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Salsatricity is a successful dance school and night club running events every Saturday night. Within 2 years they achieved “runner up salsa school of the year” award however we approached them in the belief we could help them to reach a wider audience.

Heather gave us the opportunity to increase her marketing coverage via our salsa event marketing service.



Saturday Night Salsatricity, on Saturday March 09, 2013 at 8:00 pm

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The Pure Kizomba and UK Kizomba championship was heated at the Barnet Football Club players lounge. Lessons have been provided with Donny, the TWICE UK CHAMPION, from 8-12 – including the Championship Heats. The judges were Donny, To Costa, Norma Facey and Garcia, with DJ Mikumba providing the music. The final was organised on March 9th!


We submitted Salsa Kizomba Bachata Lessons & Club to over 45 event sites with a total site reach of 70.3M !

broadcast and pub

Our broadcasting team submitted the event to an extensive list of targeted classes and courses, globally, nationally, locally and socially to give exceptional local representation. Our team specifically added to the service event listing sites they were already manually listing to and continue to grow the site reach.


We specifically wanted to ensure we reached salsa event attendees and submitted the event onto 12 targeted sites, 12 global sites, 17 national and local sites and 4 social sites.

Targeted sites
Global sites
National sites
The following images are examples of  the conference listed on relevant listing sites:


Click on the logos below to view listing results:

GoogleYahooBing Ask   Aol

We can grow your audience reach and achieve better natural search. The publishers who we work with can expect to appear on the first page of Google, when searching for the event. SALSA KIZOMBA BACHATA Lessons & Club reached 80% coverage on the first page and continued to deliver coverage on pages two, three, four and five.

google global

Social engagement and interaction is an important part of the experience as we started to look at how to engage with online attendees though ‘likes’ and ‘shares’, and then ‘tweets’ and ‘retweets’, then lastly through visuals, check-ins and pinning.


To be as transparent as possible, evvnt always sends a detailed report to each client.

Broadcast results: Total number sites the event has been submitted to, depending on the category, location and the level of targeting required for the event.

table 1

Audience reach: See how many people can see the event including aggregated total unique users globally and estimated to the event. We also document sites that pass content on to mobile apps.

table2_audience reach
Detailed reporting: A click tracking report with a summary of the events performance is activated and supplied within the product segmented by url type and the site delivering traffic.

analytic table

Key figures:
of live links
80% coverage on Google
Listing on 22 mobile apps
20 direct clicks to date
Active in all 5 major search engines
Increased exposure for Kizomba locally for Salsatricity

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