Live music has always been a big deal for Pizza Express. There’s the Jazz Club Soho on Dean Street, it’s famous the world over. Not to mention the Pheasantry; London’s home of cabaret. And for those looking for live music beyond the world of jazz, try Maidstone. Pizza Express has taken live music around the country and has worked with amazing talent.
Watch out for the latest events from Pizza Express Live with new acts every week.
Ant Law’s Debut Album Launch – ‘Entanglement’ – J, on Monday March 11, 2013
A pioneer of the ‘perfect fourths’ tuning system for the guitar, Ant is now a highly enticing presence within the country’s young jazz movement. He makes regular trips to New York to study with his heroes Ben Monder, Lage Lund, Adam Rogers, Gilad Hekselman, Tim Miller, and significantly Ari Hoenig, with their collective influences audible in his music. With his debut album Entanglement he plants his flag on home ground with great assurance, technical ability, and melodic and rhythmic flair.
We submitted Pizza Express‘ event to over 45 event sites and watched as the sites supplied live links.
The focus was on getting the event to a broad range of targeted genre specific sites first then following up with hyper local targeting – in this case London. We understand the issues faced with online promotion of an event so we took a traditional view of ‘online flyering’ or ‘fly posting’ the event across a large network of sites to reach 80.4 million event consumers.
We wanted to reach the specific people, so we broadcasted the event on to a wide network of event sites composed of 9 targeted sites, 11 global sites, 21 national and local sites and 4 social sites.
The following images are examples of the event listed on targeted listing sites:
Click on the logos below to view listing results:
We can grow your audience reach and achieve better natural search. The publishers who we work with can expect to appear on the first page of Google, when searching for Ant Law’s Debut Album Launch – ‘Entanglement’ – J reached 70% coverage on the first page and continued to deliver coverage on pages two, three, four and five.
Social engagement and interaction became an important part of publishing as we started to look at how to engage with consumers though ‘likes’, ‘shares’, ‘tweets’, ‘retweets’, and ‘pinning’.
To be as transparent as possible, evvnt always sends a detailed report to each client.
Broadcast results: Total number sites the event has been submitted to, depending on the category, location and the level of targeting required for the event.
Audience reach: See how many people can see the event including aggregated total unique users globally and estimated to the event. We also document sites that pass content on to mobile apps.
Detailed reporting: A click tracking report with a summary of the events performance is activated and supplied within the product segmented by url type and the site delivering traffic.
Key figures:
52% of live links
70% coverage on Google’s first page
Listing on 27 mobile apps
28 direct clicks to the clients urls
Active in all 5 major search engines
