UBM Canon is the leading publisher, trade show producer, and digital media company for the medical manufacturing, general design, microelectronics, pharmaceutical, and packaging industries.
In addition to 16 trade magazines and 18 national and international trade shows, UBM Canon produces industry directories, medical device engineering and design awards, and comprehensive Internet sites.
MD&M West – Medical Design & Manufacturing Conference and Exhibition, on Monday February 11, 2013 at 9:00 am
The most comprehensive medical technology conference and exhibition at the world’s largest event for medical design and manufacturing. From concept to post-market, the conference provides a comprehensive multi-track program to cover every aspect of medical device development. New topics include how to successfully frame any regulatory pathway submission (510k, PMA and Combo Products), UDI/ traceability, globalization of devices (EU, Japan and China), pre-clinical and clinical trials, assumption storming, crisis management and more.
We submitted MD&M’s conference to over 85 event sites (including conference, global, local and social sites) and watched as the sites supplied live links – submitted sites go live within 24 hours to 7 working days.
We worked with UBM on the MD&M West conference and introduced new tools to deliver calculated insights to ensure we built the events listings to work effectively in natural search. We began our marketing strategy by concentrating on local and national coverage in order to improve the announcement of their event.
We wanted to reach a large audience specifically focused around this event and broadcast it on to a wide network of event listing sites composed of 56 targeting sites, 14 global sites, 11 national & local sites and 3 social sites.
The following images are examples of the conference listed on relevant listing sites:
Click on the logos below to view listing results:
We can grow your audience reach and achieve better natural search. The publishers who we work with can expect to appear on the first page of Google, when searching for the event. MD&M West reached 90% coverage on the first page and continued to deliver coverage on pages two, three, four and five. Attracting potential attendee’s via search on by targeting them on the event listing sites they look to for the latest events information is the quickest routes to targeting and results.
Social engagement and interaction became an important part of the post publishing as we started to look at how to engage with consumers though ‘likes’, shares’, ‘tweets’, ‘retweets’ then lastly through visuals and pinning.
To be as transparent as possible, evvnt always sends a detailed report to each client.
Broadcast results: Total number sites the event has been submitted to, depending on the category, location and the level of targeting required for the event.
Audience reach: See how many people can see the event including aggregated total unique users globally and estimated to the event. We also document sites that pass content on to mobile apps.
Detailed reporting: A click tracking report with a summary of the events performance is activated and supplied within the product segmented by url type and the site delivering traffic.
Key figures:
55% of live links
90% coverage on Google’s first page
Listing on 25 mobile apps
75 direct clicks to the clients urls
Active in all 5 major search engines
