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Festifeel signals the kick start of another festival season as the Boob Team – CoppaFeel’s royal consorts – conduct a grand tour of the summer festivals, showing young people that boob love rules.

Coppafeel were looking for a simple solution to submit events to their own Facebook and a network of other event publishers, a time saving tool, a obtain new audience reach and event marketing momentum that ‘pings’ activity into natural search – the solution is evvnt.
1Description of the event

Festifeel 2013 on Saturday June 15, 2013 at 12:00 pm.

FESTIFEEL is Britain’s only boutique music festival with boobs in mind. A one day, all day music event showcasing an eclectic mix of acts in the name of breast cancer awareness. It marks the launch of the charities boob chatting tour of the UKs festivals, where the boob team spread vital breast cancer awareness within their boob tent (aka Gazeboob).

2Broadcast and Publish

We published to over 45 event sites and watched as the sites supplied live links – submitted sites go live within 24 hours to 7 working days.

3Share our expertise

We ensured  was distributed across all relative platforms as well as locally, nationally, globally and socially with a total site reach of  46.1M !

4Use targeted sites

We wanted to reach the required number of participants to the event, that is why we made every effort to broadcast it on a wide network composed of 9 targeted sites, 11 global sites, 20 national and local sites and 4 social sites.

The following images are examples of  the event listed on targeted listing sites:

5Natural search results

Click on the logos below to view listing results:

Google Yahoo  Bing  Ask    Aol
We can grow your audience reach and achieve better natural search. The publishers who we work with can expect to appear on the first page of Google, when searching for  reached 40% coverage on the first page and continued to deliver coverage on pages two, three, four and five.

6 Grow your audience reach
Social engagement and interaction became an important part of the post publishing as we started to look at how to engage with consumers though ‘likes’,  shares’, ‘tweets’, ‘retweets’ then lastly through visuals and pinning.


To be as transparent as possible, evvnt always sends a detailed report to each client.

Broadcast results: Total number sites the event has been submitted to, depending on the category, location and the level of targeting required for the event.

Audience reach: See how many people can see the event including aggregated total unique users globally and estimated to the event. We also document sites that pass content on to mobile apps.

Detailed reporting: A click tracking report with a summary of the events performance is activated and supplied within the product segmented by url type and the site delivering traffic.


Key figures:
53.3% of live links
40% coverage on Google’s first page
Listing on 24 mobile apps
Active in all 5 major search engines

Free demo

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