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 5 Times5 Times were offering the opportunity to meet and greet with five LFC legends – John Aldridge, Jason Mcateer, Jan Molby, John Barnes and Didi Hamann. Plus you’ll get the opportunity to quiz them on all things football.

They were looking for a simple solution to submit their events to the mass market, a time saving tool and discover a new audience reach in Ireland and Northern Ireland. The solution was evvnt.

 
 
 
 

Evening with 5 Liverpool Football Club Legends, Thursday 29th August 2013

The event description that 5 Times wanted to promote:
A chance to meet some of your Liverpool FC legends and hear all the behind the scenes stories from their playing days plus you’ll get the chance to quiz them on all things Liverpool FC.

We published the 5 Times event to over 45 event sites and watched as the sites supplied live links back – our submitted sites go live within 24 hours to 7 working days.

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We distributed their event across all relative platforms as well as locally, nationally, globally and socially with a total site reach of 41.5 M!

We wanted to reach the required number of participants to the event, that is why we made every effort to broadcast it on a wide network composed of 16 targeted sites, 12 global sites, 12 national and local sites, 4 social sites and 1 association site.

Below is a snap shot of our work.

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The following images are examples of  the event listed on targeted listing sites:

Click on the logos below to view listing results:

We can grow your audience reach and achieve better natural search. The publishers who we work with can expect to appear on the first page of Google, when searching for “Fashion Exposed 2013” we reached 100% coverage on the first page of search and continued to deliver coverage on pages two, three, four and five.
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Social engagement and interaction became an important part of the post publishing as we started to look at how to engage with consumers though ‘likes’,  shares’, ‘tweets’, ‘RT’s’ then lastly through visuals and pinning.


To be as transparent as possible, evvnt always sends a detailed report to each client.
Broadcast results: Total number sites the event has been submitted to, depending on the category, location and the level of targeting required for the event.
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Audience reach: See how many people can see the event including aggregated total unique users globally and estimated to the event. We also document sites that pass content on to mobile apps.
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Detailed reporting: A click tracking report with a summary of the events performance is activated and supplied within the product segmented by URL type and the site delivering traffic. The event was a sell out with over 200 tickets sold, the owner of 5 Times kindly sent through the booking sheet and from this we worked out that 10% – 20% of the bookings came direct from the work we had done.
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Key figures:

Over 400 click throughs to the booking page.
100% coverage on Google’s first page

54% of live links

Listing on 22 mobile apps
Active in all 5 major search engines

evvnt was responsible for 10% – 20% of the overall ticket bookings.

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Request a Demo Promote an Event Partners

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