FASHION XPOSED is a must-attend event on the business calendar; it is the only fashion trade event in Australia. Over 3 days visitors and members of the public come to source the latest labels from a wide range of apparel, accessories and footwear exhibitors.
They were looking for a simple solution to submit events to their own Facebook, a time saving tool, a new audience reach and event marketing momentum that ‘pings’ activity into natural search – the solution is evvnt.
Fashion Exposed, Sunday August 25, 2013
The event description that Fashion Exposed Expo wanted to promote:
Fashion Exposed is a twice-yearly event where the fashion industry meet, source and buy collections from over 1500 diverse Australian and international brands, all at one destination.
We published Fashion Exposed to over 60 event sites and watched as the sites supplied live links – submitted sites go live within 24 hours to 7 working days.
We distributed their event across all relative platforms as well as locally, nationally, globally and socially with a total site reach of 41.9 M!
We wanted to reach the required number of participants to the event, that is why we made every effort to broadcast it on a wide network composed of 42 targeted sites, 11 global sites, 2 national and local sites and 4 social sites.
Below is a snap shot of our work.
The following images are examples of the event listed on targeted listing sites:
We can grow your audience reach and achieve better natural search. The publishers who we work with can expect to appear on the first page of Google, when searching for “Fashion Exposed 2013” we reached 50% coverage on the first page of search and continued to deliver coverage on pages two, three, four and five.
Social engagement and interaction became an important part of the post publishing as we started to look at how to engage with consumers though ‘likes’, shares’, ‘tweets’, ‘RT’s’ then lastly through visuals and pinning.
To be as transparent as possible, evvnt always sends a detailed report to each client.
Broadcast results: Total number sites the event has been submitted to, depending on the category, location and the level of targeting required for the event.
Audience reach: See how many people can see the event including aggregated total unique users globally and estimated to the event. We also document sites that pass content on to mobile apps.
Detailed reporting: A click tracking report with a summary of the events performance is activated and supplied within the product segmented by URL type and the site delivering traffic.
Key figures: 56% of live links 50% coverage on Google’s first page Listing on 17 mobile apps Active in all 5 major search engines
We can make this happen for your venue
