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CLVCirque Le Soir’s reputation as a truly unique, immersive experience has spread far and wide since the 2009 launch of its London club set it on the path to becoming one of the most talked about clubs in the world. Cirque le Soir brings the party – and you can guarantee it won’t be like anything you’ve ever witnessed before. While many guests, from high profile celebrities to the biggest party animals in town, make Cirque Le Soir their regular destination on a night out, World Tour visitors can be mesmerised by a dynamic menu of entertainment including fire eaters, aerial acts, burlesque dancers, angle grinders, drummers, jugglers, acrobats, stilt walkers and many more.

They were looking for a simple solution to submit events to their own Facebook, a time saving tool, a new audience reach and event marketing momentum that ‘pings’ activity into natural search – the solution is evvnt.

1Description of the event

New Years Eve at Cirque le Soir, Tuesday December 31, 2013 at 11:00 pm

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New Years Eve was held in London’s most succesful and most talked about club in the world… Cirque le Soir!! Cirque le Soir brings the party – and you can guarantee it won’t be like anything you’ve ever witnessed before.

The expectations for the party were great!…. “CIRQUE LE SOIR CLUB brings the most exclusive circus to London with the most sumptuous surroundings. Be welcomed at the door by the ringmaster and then escorted downstairs by theatrically themed characters ranging from the signature Cirque le Soir clown, to our goblin themed dwarf . On entrance in the venue your guests will be mesmerised by a dynamic menu of entertainment including fire eaters, aerial acts and the burlesque angle grinder launching sparks off an electric guitar…

Cirque le Soir is holding a Circus themed party to rival any other in London to kick of 2014 in style. If your looking for a memorable night then there really is only one place in London to party and that is the famous Cirque le Soir club. Expect clowns, contortionists and much more to make this less of a new years eve party and more of a spectacle for one night only.” .. And true, they were!

2Broadcast and Publish

We published to over 45 event sites and watched as the sites supplied live links – submitted sites go live within 24 hours to 7 working days.

Informa event

3Share our expertise

We ensured  was distributed across all relative platforms as well as locally, nationally, globally and socially with a total site reach of  31M !

4Use targeted sites

We wanted to reach the required number of participants to the event, that is why we made every effort to broadcast it on a wide network composed of 21 targeted sites, 11 global sites, and 4 social.

Targeted

Global sites CLV

National CLV

Social CLV

Association CLV

The following images are examples of  the event listed on targeted listing sites:

5Natural search results

Click on the logos below to view listing results

Google Yahoo  Bing  Ask    Aol

We can grow your audience reach and achieve better natural search. The publishers who we work with can expect to appear on the first page of Google, when searching for reached 30% coverage on the first page and continued to deliver coverage on pages two, three, four and five.

Google CLV

6 Grow your audience reach

Social engagement and interaction became an important part of the post publishing as we started to look at how to engage with consumers through ‘likes’,  shares’, ‘tweets’, ‘retweets’ then lastly through visuals and pinning.

7Report

To be as transparent as possible, evvnt always sends a detailed report to each client.

Broadcast results: Total number sites the event has been submitted to, depending on the category, location and the level of targeting required for the event.

Total number of sites CLV

Audience reach: See how many people can see the event including aggregated total unique users globally and estimated to the event. We also document sites that pass content on to mobile apps.

 Total Unique Site Search CLV

Detailed reporting: A click tracking report with a summary of the events performance is activated and supplied within the product segmented by url type and the site delivering traffic.

Total Clicks so far CLV

Key figures:
62% of live links
30% coverage on Google’s first page
Listing on 21 mobile apps
Active in all 5 major search engines

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