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logo case study IDTechEx

IDTechEx offers independent market research, business intelligence and advice on emerging technologies to companies across the value chain, supporting them in making essential strategic business decisions.

IDTechEx is headquartered in Cambridge, UK with offices also in Boston, USA, Tokyo, Japan and Berlin, Germany. It served clients in 80 countries, working with business leaders, technology scouts, sales & marketing, and research & development teams in organisations large and small. They rely on the research to provide them with the information they seek to make informed, timely, strategic decisions on emerging technologies.

They were looking for a simple solution to submit events to their own Facebook, a time saving tool, a new audience reach and event marketing momentum that ‘pings’ activity into natural search – the solution is evvnt.

1Description of the event

Printed Electronics Europe 2014,on April 01, 2014 at 8:30 am

We hold events in Europe, US and Asia on Printed Electronics. We focus on the commercialisation of the technology, covering broadly organic, inorganic, thin film and flexible nanotechnologies.

Printed Electronics Europe ( will take place at the Estrel Convention Center in Berlin on 1-2 April 2014; consisting of a 2 day conference and exhibition. IDTechEx Printed Electronics Europe is part of the largest and most highly regarded series of conferences covering Printed Electronics.

Our show in Berlin last year had 1500 attendees and 100 exhibitors and we are anticipating that this year’s event will be even bigger than this making it the world’s largest event for this techonology. This year we will be co locating the conference and exhibition with “Energy Harvesting & Storage”, “Graphene LIVE!”, and “3D Printing LIVE!”.

2Broadcast and Publish
We published to over 75 event sites and watched as the sites supplied live links – submitted sites go live within 24 hours to 7 working days.

3Share our expertise

We ensured  was distributed across all relative platforms as well as locally, nationally, globally and socially with a total site reach of  25.9M !

Industry Specifics : 6

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Targeted : 31

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Global : 11

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National : 2

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Social : 4

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4Use targeted sites

We wanted to reach the required number of participants to the event, that is why we made every effort to broadcast it on a wide network composed of 6 industry specific, 31 targeted, 11 global sites, 3 national sites and 4 social.

The following images are examples of  the event listed on targeted listing sites:

5Natural search results

Click on the logos below to view listing results:

Google Yahoo  Bing  Ask    Aol

We can grow your audience reach and achieve better natural search. The publishers who we work with can expect to appear on the first page of Google, when searching for reached 50% coverage on the first page and continued to deliver coverage on pages two, three and four.

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6 Grow your audience reach

Social engagement and interaction became an important part of the post publishing as we started to look at how to engage with consumers through ‘likes’,  shares’, ‘tweets’, ‘retweets’ then lastly through visuals and pinning.



To be as transparent as possible, evvnt always sends a detailed report to each client.

Broadcast results: Total number sites the event has been submitted to, depending on the category, location and the level of targeting required for the event.

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Audience reach: See how many people can see the event including aggregated total unique users globally and estimated to the event. We also document sites that pass content on to mobile apps.

Detailed reporting: A click tracking report with a summary of the events performance is activated and supplied within the product segmented by url type and the site delivering traffic.

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Key figures:  

67of live links 

50% coverage on Google’s first page

Listing on 14 mobile apps

Active in all 5 major search engines 

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