Event promotionĀ is hard work. It takes a lot of energy to get the word out and drum up registrations. Luckily, there are many ways to utilize online tools to help boost interest in your events. Here are the 7 most important elements in your online event promotion strategy.
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1. Online registration
It may seem like a no-brainer but I still see some events that require paper, phone, or email registrations. Your attendees must be able to register and pay online quickly and easily.
2. Event landing page
This landing page should be accessible through a short link like āwww.domain.com/eventnameā. This way you have a single URL that you can use everywhere to drive traffic. This landing page is where all promotional activities should point.
3. Social widgets on the event landing page
This makes it easy for others to share your event with their networks. Make it easy for your website visitors to spread the word!
4. Scheduled tweets
UseĀ HootSuiteĀ to set up a schedule of tweets that link to your event landing page. Spread out the updates so that they post at different times of the day for maximum exposure. Schedule tweets closer together as they get close to the event to capture those last-minute registrations.
5. Utilize Facebook, LinkedIn and Google events
These networks let you promote events and share them very easily with others. Create events on Facebook, LinkedIn and Google and then link back to your event landing page on your website for registration.
6. Use clear and specific landing page content
Your event landing page should be very specific and give all relevant details about the event, including date, time, location (full address), and most importantly should have a very clear description of the event.
7. Post promotional videos to YouTube
Get your speakers, sponsors, and other key people to give you 30-second video promos about the event and post them onYouTube. In the description make sure there is a link back to your event landing page.
Once you have these things in place, you have a framework and a foundation so that you can use other creative means to drive people to your event landing page. All activities should drive traffic to your event landing page. When youāre on the phone telling people about it, you can use the short URL to tell people where to go. Postcards and mailers can use it. Everything points to your landing page.
There are a lot more things you can do to promote your events both online and offline, but this is a good framework to get you started. Promoting your event is not easy, but with a little planning and smart use of online tools, you can maximize your potentialĀ for great attendance.
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ToĀ date customers in 70 countries worldwide have submitted over 500,000 thousand event listings, created over 300,000 live links, and generated 1 million clicks to ticketing and registration pages.
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