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The Financial Times, one of the world’s leading business news organisations, is recognised internationally for its authority, integrity and accuracy. Providing essential news, comment, data and analysis for the global business community, the FT has a combined paid print and digital circulation of almost 665,000 (Deloitte assured, Q1 2014). Mobile is an increasingly important channel for the FT, driving almost half of total traffic and 20 per cent of digital subscriptions. FT education products now serve 37 of the world’s top 50 business schools.

They were looking for a simple solution to submit events with a time saving tool, a new audience reach and event marketing momentum that ‘pings’ activity into natural search – the solution is evvntFT Digital Media Conference 2014

1Description of the event

FT Digital Media Conference 2014,

on Wednesday March 26, 2013 at 9:00 am

The FT’s flagship digital event brings together leaders of global media groups and today’s most exciting entrepreneurs from around the world to discuss the digital business models of the future.
The FT’s flagship Digital Media Conference brings together leaders of global media groups and today’s most exciting entrepreneurs to explore which new digital powers are driving the future of media and what it takes to make money from these fast-growing industries.
The 2014 conference, hosted by the FT’s West Coast Managing Editor Richard Waters, will bring together 350+ senior attendees from around the world.
FT Digital Media 2014 will tackle the tough financial questions about digital business models and monetisation, including:
* Disruption and opportunity: How will industry revenue streams evolve in the face of increasing digital disruption?
* Know your audience: What changes should media companies expect in their global customer base and how will this impact future revenue models?
* The monetisation dilemma: Should you bet your future on advertising or subscription revenue? What are the pros and cons of both models?
* Making mobile pay: Why are most companies still struggling to make significant money from mobile?
* The business of social: Which approaches to monetising social are working?

2Broadcast and Publish
We published to over 73 event sites and watched as the sites supplied live links – submitted sites go live within 24 hours to 7 working days.
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3Share our expertise

We ensured  was distributed across all relative platforms as well as locally, nationally, globally and socially with a total site reach of  43M !

Targeted : 38

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Global : 10

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National : 11

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Local : 11

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Social : 4
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Association : 1

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4Use targeted sites

We wanted to reach the required number of participants to the event, that is why we made every effort to broadcast it on a wide network composed of 38 targeted, 10 global, 11 national, 11 local, 4 social and 1 association site.

The following images are examples of  the event listed on targeted listing sites:

5Natural search results

Click on the logos below to view listing results:

Google Yahoo  Bing  Ask    Aol

We can grow your audience reach and achieve better natural search. The publishers who we work with can expect to appear on the first page of Google.


To be as transparent as possible, evvnt always sends a detailed report to each client.

Broadcast results: Total number sites the event has been submitted to, depending on the category, location and the level of targeting required for the event.

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Audience reach: See how many people can see the event including aggregated total unique users globally and estimated to the event. We also document sites that pass content on to mobile apps.

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Detailed reporting: A click tracking report with a summary of the events performance is activated and supplied within the product segmented by url type and the site delivering traffic.

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Key figures: 62of live links

22 mobile apps

Active in all 5 major search engines. 

Free demo

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