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The iconic north London venue offers everything you need for an extraordinary event or great day out with the benefit of some of the best panoramic views of London.
Alexandra Palace opened in 1873, has survived two fires, hosted the first ever television broadcast and has seen millions of people experience extraordinary events for over the last 140 years! Take a look at their timeline to see some of the unbelievable events that have taken place at the Palace.

Alexandra Palace were looking for a simple solution to submit events with a time saving tool, a new audience reach and event marketing momentum that ‘pings’ activity into natural search – the solution is evvnt.

1Description of the event

Case Study – Foodies Festival

on Friday July 03, 2015 at 11:00 am (ends Sunday July 05, 2015 at 6:00 pm)

Information :

July is the month for feasting in London as Foodies Festival celebrates its 10th anniversary North and South of the River here Alexandra Palace, 3,4,5th, July.

2Broadcast and Publish
We published to over 49 event sites and watched as the sites supplied live links – submitted sites go live within 24 hours to 7 working days.

3Share our expertise

We ensured the event was distributed across all relative platforms as well as locally, nationally, globally and socially with a total site reach of 32.5 M !

Targeted : 18

Global : 13

 National : 9

Local: 7

Social: 2


 

4Use targeted sites

We wanted to reach the required number of participants to the event, that is why we made every effort to broadcast it on a wide network composed of  18 targeted, 13 global, 9 national, 7 local, and 2 social sites.

The following images are examples of the event listed on targeted listing sites:

5Natural search results

Click on the logos below to view listing results:

Google Yahoo Bing Ask Aol

We can grow your audience reach and achieve better natural search. The publishers who we work with can expect to appear on the first page of Google. evvnt customers often ask about the impact of the content distribution we provide on their search rankings, and it is important for us to ensure we continue to make a positive impact on their behalf. To learn more click here.

7Report

To be as transparent as possible, evvnt always sends a detailed report to each client.

Broadcast results: Total number sites the event has been submitted to, depending on the category, location and the level of targeting required for the event.

Audience reach: See how many people can see the event including aggregated total unique users globally and estimated to the event. We also document sites that pass content on to mobile apps.

Detailed reporting: A click tracking report with a summary of the events performance is activated and supplied within the product segmented by url type and the site delivering traffic.

Key figures:

82% of live links

17 mobile apps

Active in all 5 major search engines.


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