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The Middle East Electricity Exhibition was a must for everyone involved in sourcing, installing or purchasing products for the power, lighting, renewable and nuclear sectors. It showcased the works of 1.000+ international exhibitors from 120+ countries, making it the largest energy event in the region. Having established itself as a global leader in the power industry, the exhibition provided a platform for networking, business development, learning and debating key subjects.

The team from Informa Middle East were looking for a simple solution to submit events with a time saving tool, a new audience reach and event marketing momentum that ‘pings’ activity into natural search – the solution is evvnt.

1Description of the event

Middle East Electricity

on Tuesday February 11, 2014 at 10:00 am (ends Thursday February 13, 2014 at 6:00 pm)


Middle East Electricity is the largest & longest running energy event in the region, where 1,000+ international exhibitors showcase technologies for the power, lighting, renewable & nuclear sectors.

2Broadcast and Publish
We published to over 64 event sites and watched as the sites supplied live links – submitted sites go live within 24 hours to 7 working days.

3Share our expertise

We ensured was distributed across all relative event listing sites locally, nationally, globally and socially with a total site reach of 33.9 M!

 Targeted: 47

Global: 10

National: 4
Social: 3

4Use targeted sites

We wanted to reach the maximum number of potential event attendees to participate in the event, we promoted the event to a wide network of industry publishers composed of 47 targeted, 10 global, 4 national, 3 social.

The following images are examples of the event listed on targeted listing sites:

5Natural search results

Click on the logos below to view listing results:

Google Yahoo Bing Ask Aol

We can grow your audience reach and achieve better natural search. The publishers who we work with can expect to appear on the first page of Google. evvnt customers often ask about the impact of the content distribution we provide on their search rankings, and it is important for us to ensure we continue to make a positive impact on their behalf. To learn more click here.


To be as transparent as possible, evvnt always sends a detailed report to each client.

Broadcast results: Total number sites the event has been submitted to, depending on the category, location and the level of targeting required for the event.

Audience reach: See how many people can see the event including aggregated total unique users globally and estimated to the event. We also document sites that pass content on to mobile apps.

Detailed reporting: A click tracking report with a summary of the events performance is activated and supplied within the product segmented by url type and the site delivering traffic.

Key figures:

57% of live links within 24 Hours

16 mobile apps

Active in all 5 major search engines.


Free demo


Request a Demo Promote an Event Partners


Media Company? Blog? Event listing site? Event calendar? Venue?

By joining our network and helping our event creators sell more tickets, you can diversify and grow your revenue, your brand, and audience while creating exciting new partnerships that will take your business to new heights.