This week we are in Vail, Colorado for the LEAP ROUNDTABLE and under pressure to deliver our Revenue Generating Event Calendars message to a room of senior executives from the newspaper industry. I’ll be reporting back live from the event with presentations and learnings. Here is the deck I presented today to 40 newspaper executives […]

Adding social sharing buttons to your email newsletters or flyers, can help your content, news or special offers to spread between friends naturally. We’ve collected the necessary code and helpful guides to help you get started straight away.

What’s really changed in clubbing promotion over the last few years? Depending on who you ask, it’s everything or nothing. Here are our pre-event marketing tips for clubbing promoters.

Here’s our guide to creating a targeted email campaign for your business and an explanation of the benefits

Mobile marketing for events offers a way to get your event details directly to your potential attendees while they’re on the go.

If you’re an event promoter who has started using Google Plus, you’re probably wondering how you can create Google Plus events or use Google Plus as a promotional tool for your upcoming events. Here are some steps that can help you on your way.

Newsletters are great for keeping in touch with your customers and building awareness around your upcoming events. But how do you make sure that you’re getting the most out of your newsletters? Read on for a few top tips and great examples…

A great sponsor increases your event’s audience and brand reach, which is why all kinds of events from music festivals to comedy nights, from plays to exhibitions are teaming up with sponsors these days! The first step securing a fantastic event sponsor is to know what to look for, so read on for three key points to consider…

For event organisers that do a lot of digital promotion, it can be really useful to collect the contact details of their event attendees. But finding the most effective way for this can be hard. Which is why we have asked some event marketing experts to share their insights.

You probably want people to know about the event you’ve got coming up, not what the most recent visitor had for breakfast. But how do you make the most of your Facebook page for events?

While many promoters and event organisers use Facebook to promote events online, Twitter remains an underused platform for promoting events. Would better measurement and tracking improve usage?

The biggest challenge for businesses is trying to stand out from the crowd in a culture of email and social media overload. Successful marketing is increasingly focused on creating relevant messages.