Last year, Facebook officially became the most popular website visited on Christmas Eve, Christmas Day and Boxing Day. Whatever the reason for its popularity at this time of year, it’s clear that Facebook is the ideal way to get the word out about festive events, read on for more of our tips.

Twitter is the ideal platform to create some buzz around your upcoming events and offer special deals or discounts. It’s also easy to target people in your area, so you can be sure that people who are nearby to your event will know that it’s happening.

In the run-up to Christmas, consumers in the UK spend (on average) more money than at any other time of year. Using email to promote events and sell tickets can be a very effective way to boost interest and get people talking.