Spreading the word about your event can be a pretty challenging task. While the technology and social media allow you to reach out to wide audiences, finding the right crowd for your event is not a matter of chance.

When event planning I meet a lot of other event planners. Some are key partners in my events, responsible for their own areas and some are those people we come across every day in the event industry (always saving cards, details, faces in case we ever need them!)…