The power of Instagram for marketing brands and events

Instagram allows you to present your brand through visual story telling, enabling you to bring your story to life and visualize your brand ethos while connecting to your community and beyond. The key to creating a successful Instagram page for your brand or event is to engage your audience rather than sell a product or […]

How to use a hashtag for your event

The #hashtag is an ambitious typographical sign. Relegated until now to a little-known function on our telephones, it’s time to shine has arrived. When Twitter appeared on scene, hashtags were primarily functional — a way of categorizing tweets by topic so that members of the Twittersphere could follow conversations of interest. But now, they are […]