If you are new to events marketing, you may struggle to time your marketing communications for optimum impact. Let’s look at a rough timescale for promoting your event effectively online.

When it comes to building an engaged fan base, regular interactions like daily status updates and weekly promotions are important, but so are seasonal marketing opportunities like holidays, events and other widely-known annual milestones.

Love it or hate it, New Year’s Eve is one of the biggest night party nights of the year. Whether you’re organising a massive warehouse rave, a romantic dinner for two or an outdoor event with fireworks, we’ve got some surefire ways to promote your New Year’s Eve events.

We’ve crowd-sourced some great suggestions from our LinkedIn Group and received good tips on what are the best ways to organise, market and promote Thanksgiving events.

With Halloween fast approaching, you can expect to see a rise in the number of cobwebbed windows, plastic skeletons and bed-sheet ghosts. However more than any other time of the year, this holiday requires you to think carefully about your audience and make sure your Halloween events and audience are a match.