While posting photos or running a poll with past attendees can provide useful feedback, audiences are likely to be more interested in what rewards or special offers are available. Read on to find out how to reward your event attendees and keep them coming back.

While there is an obvious incentive to run promotions before your event, it’s easy to forget that post-event marketing plays an important role in the overall marketing of your brand and events. Post-event marketing reminds people what a great time they had at the event, encouraging them to plan to attend future gigs.