Local customers are usually the most loyal clientele a business will ever have. Traditionally, local marketing has favoured offline methods of publicity but that’s all starting to change.

In the run-up to Christmas, consumers in the UK spend (on average) more money than at any other time of year. Using email to promote events and sell tickets can be a very effective way to boost interest and get people talking.

In recent months, the Evvnt blog has covered the benefits of using different social media platforms to promote events and revealed which are the best services to broadcast live events online; now we are turning our attentions to why video is such a powerful tool to market events.

What’s really changed in clubbing promotion over the last few years? Depending on who you ask, it’s everything or nothing. Here are our pre-event marketing tips for clubbing promoters.

If you have a charity event coming up, it’s vital that as many people as possible know when it’s happening to make sure it will be a success. Here’s how to promote charity events online.