The Definitive Guide on How To Market an Event – 100 Event Marketing Tips
1. The Event Page (Or Website) Description – The very first job is to create a destination page where all marketing activities point to, imagine it – every single click lands here, it has to be amazing, get this right and conversions to attendance will be stronger. 2. Title 3. Description 4. […]
P P P Pick Up, On Penguin
If you are marketing your event online, SEO is a big deal. Google, and the other major search engines, constantly refine their algorithm for scoring, and returning links to, content on the web. Your job is to make sure YOUR content scores well. They do this using an algorithm named Penguin.