Last year, Facebook officially became the most popular website visited on Christmas Eve, Christmas Day and Boxing Day. Whatever the reason for its popularity at this time of year, it’s clear that Facebook is the ideal way to get the word out about festive events, read on for more of our tips.

We’ve crowd-sourced some great suggestions from our LinkedIn Group and received good tips on which are the best ways to promote events on Facebook.

Building an audience on Facebook is crucial to ensuring that a business spreads content virally. Until fairly recently, many people using Facebook for business assumed that building a great number of Friends or Page fans would ensure success and widespread exposure for a brand; unfortunately it’s not that simple.

In recent months, the Evvnt blog has covered the benefits of using different social media platforms to promote events and revealed which are the best services to broadcast live events online; now we are turning our attentions to why video is such a powerful tool to market events.

This is a post from our Inside Twitter series that aims to cover everything you could ever want to know about Twitter. This week we look at how to write great content for Twitter.