This is a post from our Inside Twitter series that aims to cover everything you could ever want to know about Twitter. This week we look at how to promote music on Twitter.

As soon as someone ‘Likes’ your event’s Facebook page, your posts and page activity will show up on their news feed so there are more opportunities to engage with them. So the more ‘Likes’ on your event’s Facebook page, the better! But what can you do to help increase the number of ‘Likes’ that your event is getting?

Adding social sharing buttons to your email newsletters or flyers, can help your content, news or special offers to spread between friends naturally. We’ve collected the necessary code and helpful guides to help you get started straight away.

You probably want people to know about the event you’ve got coming up, not what the most recent visitor had for breakfast. But how do you make the most of your Facebook page for events?

While many promoters and event organisers use Facebook to promote events online, Twitter remains an underused platform for promoting events. Would better measurement and tracking improve usage?