Even if you know exactly what kind of event sponsor you’re looking for, actually securing that sponsor can seem a daunting task! Here’s our five step guide on how to land and keep your perfect sponsor…

A great sponsor increases your event’s audience and brand reach, which is why all kinds of events from music festivals to comedy nights, from plays to exhibitions are teaming up with sponsors these days! The first step securing a fantastic event sponsor is to know what to look for, so read on for three key points to consider…

Let me spare you making the same mistake I did when I was new to the event industry. I was full of ideas, I was full of enthusiasm, I was full of confidence – in short, I was full of it! My first attempt to attract sponsorship to an event was a constant battle and I couldn’t understand why. The event was a great event, visitors had a great experience and I was (in my own, not-so-humble opinion) a great salesman.