business development

Writing a case study for your event

How to Write Case Studies About Your Events Like a Professional Writer

business development/Definitive Guide To Event Marketing

Although they are understated and often underused as a business resource, case studies can serve as an excellent marketing tool for your company to engage both existing and potential customers.The challenge is crafting a well-written case study that people actively want to read. #1 Tell a good story Above all else, only write case studies […]

Lean event planning and management

business development/sound advice

Video: Lessons from Eric Ries’ The Lean Startup Eric Ries is a software and product developer, entrepreneur, now public speaker and author of the bestselling book The Lean Startup. He recently gave this talk at LSE and I remember thinking that his lean methodology can and should be applied to most event businesses. This isn’t a […]