How to Plan a World-Class Book Launch

I’ve planned book launches for NYT bestsellers and for small books that were destined to only make a splash with a very narrow audience. Regardless of how big the book is likely to be, one thing is for sure: the publication of a book represents a massive milestone for its author. It’s the culmination of […]

Book Launches: A Guide For Authors With No Time And No Money To Organise a Book Launch

After a year of writing and months and months of rewriting and revisions, my book was finally out. I was both elated and relieved. It had all thankfully come to an end … but wait, I still had to do the book launch. Darn it! As is the case for most authors, (except of course […]