Event and Wedding Planning Twitter Accounts

54 Must-Follow Event & Wedding Planning Twitter Accounts for 2014

career in events/Definitive Guide To Event Marketing

Staying connected is easier than ever thanks to the explosion in popularity of social networking sites like Twitter. The micro-blogging phenomenon is a great way to follow the comings and goings of the movers and shakers in your industry, and event and wedding planning is unsurprisingly well served. After all, have you ever met an […]

How to Choose the Right Tool for the Right Job: Integrated Communications and Audience Targeting

Definitive Guide To Event Marketing

In the same way that handing out business press kits at a PTA meeting isn’t a great idea, so too is the idea of handing out cutesy fliers at an exclusive symposium may get your escorted out of the building. When it comes to promoting yourself and your business, it’s rather vital that you use […]

Are Autoresponders a Smart Event Marketing Strategy?

Definitive Guide To Event Marketing

Autoresponders are an extremely effective marketing tool. For the event industry in particular, they can completely change the way that you manage your business. Whether you are hoping to pique interest leading up to an event, disseminate information or FAQs about your event planning or management services, or follow up with attendees, setting up an […]

A Simple Event Marketing Tactic that Works

Definitive Guide To Event Marketing

Social media plays an important role throughout the event planning lifecycle, from early event promotion to event follow up. Having a social media presence is a great way to advertise upcoming events, take a multi-faceted approach to customer service by answering questions about your event, and track what people have to say about your event […]

5 Creative Ways to Market Local Events Online

create, plan & manage events/Definitive Guide To Event Marketing

Just because you are holding your event offline doesn’t mean you can’t market it online! An online campaign can supplement your standard local event promotional tactics – which usually range from reaching out to local media to mobilizing a network of local brand advocates. There are a number of great ways that you can utilize […]

5 Ways To Promote Charity Events Online

create, plan & manage events/Definitive Guide To Event Marketing

If you have a charity event coming up, it’s vital that as many people as possible know when it’s happening to make sure it will be a success. Whether you’re raising money for a charity with a sporting event, an auction or community fair, there are lots of quick and free online tools to help […]

Sick & Tired of the Thought that Social Media is on the Rise?

Definitive Guide To Event Marketing

Am I the only one who feels like there is a new social media phenomenon happening every day? Well I’m not exactly wrong. We all know it, we live in a day and age of heightened advanced technology. Everyday it makes it easier to communicate with each other (almost easier then pressing snooze on the […]

5 Creative Ways To Promote Events On Facebook

Definitive Guide To Event Marketing

I spend about 8 hours a day on Facebook hyping my weekly events. Needless to say, over time, I developed a standardized way of getting the word out to potential attendees. One must remember that Facebook wasn’t originally intended for promoting, so being creative to utilize every aspect of the network is a must. Here […]

5 Strategies for Planning your first Webinar

Definitive Guide To Event Marketing

As technology continues to evolve, so too do the ways in which we interact with and market to our customers. The event field is no different. One of the interesting evolutions we’ve seen recently is events turning entirely digital. Another is the use of digital events prior to a physical event to help sell and […]

Playing the Social Media Game: How Social Media Can Boost Your Event Business

create, plan & manage events/Definitive Guide To Event Marketing

Being a great Event Manager or Event Coordinator is not just about the organisation, the attention to detail and the planning but also about knowing how to promote your event and/or event business. Understanding how to manage the marketing side of your business is crucial in generating clientele, developing your event company and more importantly, […]

7 Ways to Improve Your Online Presence…Right Now

Definitive Guide To Event Marketing/launch an event company

Many of us want our online presence to reflect the person we are offline. But with such little time available and so many options out there – it’s difficult to know where to start, where to focus and it is super easy to waste time. Today, I want to share a couple of simple ways […]

The What, Why and How of Digital Branding for your Event

Definitive Guide To Event Marketing

“The future of branding is marketing WITH people and not AT them.” – John Morgan, Brand Against the Machine: How to Build Your Brand, Cut Through the Marketing Noise, and Stand Out from the Competition We all hear about Digital Branding and how we need to utilize this in our marketing to not only get […]