Writing a case study for your event

How to Write Case Studies About Your Events Like a Professional Writer

business development/Definitive Guide To Event Marketing

Although they are understated and often underused as a business resource, case studies can serve as an excellent marketing tool for your company to engage both existing and potential customers.The challenge is crafting a well-written case study that people actively want to read. #1 Tell a good story Above all else, only write case studies […]

Expert Interview with Maneesh Goyal from MKG

career in events/Definitive Guide To Event Marketing

A lot of people may dream of giving up the day job, ripping off the tie and do something that doesn’t really feel like work for a living but few actually get past the point of discussing it at the pub. 10 years ago, Maneesh Goyal (now CEO and Founder of MKG) originally worked in […]

How to Choose the Right Tool for the Right Job: Integrated Communications and Audience Targeting

Definitive Guide To Event Marketing

In the same way that handing out business press kits at a PTA meeting isn’t a great idea, so too is the idea of handing out cutesy fliers at an exclusive symposium may get your escorted out of the building. When it comes to promoting yourself and your business, it’s rather vital that you use […]

Are Autoresponders a Smart Event Marketing Strategy?

Definitive Guide To Event Marketing

Autoresponders are an extremely effective marketing tool. For the event industry in particular, they can completely change the way that you manage your business. Whether you are hoping to pique interest leading up to an event, disseminate information or FAQs about your event planning or management services, or follow up with attendees, setting up an […]

Why You’re Just Another Event Company (And What to Do About It)

launch an event company

You’ve picked a company name and an event planning style you wish to focus on: that’s great! Congratulations. Now you’re probably starting to think about all the collateral that will be needed to promote yourself and your new business. You’ll need a website and business cards at the very least, and you might need flyers […]

Do You Need Printed Programmes for Your Events?

create, plan & manage events/Definitive Guide To Event Marketing

Planners seem confused on whether they need to provide programmes to their guests at events. Too often, expensive or time-consuming programmes are untouched while nearby, guests at another event are feeling like sheep needing to be corralled. Should you go to the trouble of providing event programmes? Ask yourself these questions to decide. Is your […]

Creating the Foundations for Your Event

create, plan & manage events

Whenever I’ve begun planning for an event, I make myself a bucket of tea and I sit down to really contemplate the event that’s coming up, writing down a list of every question that comes to mind. There should be at least a full page of questions to sort through (if not 2 or 3 […]

Creating a Brand Identity, Not Just a Logo for your Event Company

launch an event company

When you’re creating the collateral for either your business or a specific event, one of the most important aspects to pay attention to is the visual impact your branding will make. You’ll (hopefully) spend hours choosing the right font for the occasion (or enlist the help of a designer to do so), you’ll ensure that […]

Startup Launch Events – What Event Organisers Need To Know

create, plan & manage events

Like other major cities, London’s startup scene is booming. The problem isn’t a shortage of new ideas or making them happen – we have the expertise and resources to design and build anything. The main problem for startups is marketing, getting their products and services in front of the people who will want them. This […]

Repeat Customers: Maintaining A Fanbase

create, plan & manage events/Definitive Guide To Event Marketing

Working hard to pack out a venue for one event is something most promoters can do, but what about repeat customers? Those that run weekly or monthly events may have found their fanbase dwindling due to overlooking some of the simplest tactics. Here’s a handful of tips that will keep your audience satisfied and coming […]