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LogoEmbassy Mayfair is an elegant all-day bar and brasserie, ideally located in the heart of Mayfair serving modern Mediterranean cuisine. The dining room spans two levels and has been thoughtfully designed to create a relaxing space, reminiscent of the glamorous Côte d’Azur. Light and airy with an eclectic collection of art, the space provides a natural warmth and charm, making it perfect for any occasion.

They needed a simple solution to submitting event listings to their own Facebook and also offered time savings, new audience reach and event marketing momentum that ‘pings’ activity in to natural search – the solution is evvnt.

1Description of the event

Thursday Guest list & Tables, on Thursday March 21, 2013 at 10:00 pm.

  Embassy-Nightclub    1281723557399    embassy_london_bar_restaurant_mayfair_5

DJ Jarren C has performed live to an audience of 16 million with Grammy Award winner Usher on the ‘X Factor’, toured the world for three years as Kelly Rowland’s official tour DJ, headlined an MTV Africa Tour, launched the Raffles Club at the five star hotel in Dubai, rocked Madonna’s after party, to name a few accolades

You can catch his playlist on Virgin Atlantic flights worldwide. Join this beat junkie as he starts he’s new residency to guarantee and keep the crowd moving with an eclectic mix of the best in Hip Hop, House, R&B, Electro and 80s classics.

2Broadcast and Publish


We published the Thursday Guest list & Tables to over 50 event sites and watched as the sites supplied live links – submitted sites go live within 24 hours to 7 working days.

Broadcast and publish

3Share our expertise

We ensured the Thursday Guest list & Tables was distributed across all relative platforms as well as locally, nationally, globally and socially with a total site reach of 60.3M !

4Use targeted sites

We wanted to reach the required number of participants to the event, that is why we made every effort to broadcast it on a wide network composed of 15 targeted sites, 12 global sites, 19 national and local sites and 4 social sites.

Targeted sites

The following images are examples of  the event listed on targeted listing sites:

5Natural search results

Click on the logos below to view listing results:

Google goodYahoo goodBing goodAsk good    Aol good

We can grow your audience reach and achieve better natural search. The publishers who we work with can expect to appear on the first page of Google, when searching for the Thursday Guest list & Tables reached 60% coverage on the first page and continued to deliver coverage on pages two, three, four and five.

6 Grow your audience reach

Social engagement and interaction became an important part of the post publishing as we started to look at how to engage with consumers though ‘likes’,  shares’, ‘tweets’, ‘retweets’ then lastly through visuals and pinning.


To be as transparent as possible, evvnt always sends a detailed report to each client.

Broadcast results: Total number sites the event has been submitted to, depending on the category, location and the level of targeting required for the event.

Broadcast results

Audience reach: See how many people can see the event including aggregated total unique users globally and estimated to the event. We also document sites that pass content on to mobile apps.

Audience reach

Ticket promotion & Sales: Through the clear promotion of the clients event we are seeing online ticket sales directly through evvnt ticket options and directly with the client through referrals.

Ticket and sales

Detailed reportingA click tracking report with a summary of the events performance is activated and supplied within the product segmented by url type and the site delivering traffic.

Analytics Embassy

Key figures:

52% of live links
60% coverage on Google’s first page
Listing on 29 mobile apps
Active in all 5 major search engines
14 Ticket sales – Guest List

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Request a Demo Promote an Event Partners