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Filey Food logoScarborough Borough Council run many events throughout the year in the Scarborough and district area.

They were looking for a simple yet effective solution to submitting events; whilst saving time for their marketing team.  Most importantly Scarborough Borough Council wanted to get their events seen online.
The solution was evvnt.

 
Filey Food Festival 2013, on Saturday June 01, 2013 at 9:00 am
 
The event description that Scarborough Borough Council  wanted to promote:
Filey Food Festival is a collection of the finest food, ales, craft, beer and live music on the Yorkshire Coast; all set in the picturesque gardens overlooking Filey Bay.  Entry is completely free!
Now in its second year, Filey Food Festival returns stronger than ever with a children’s fairground, local real ale festival and wine tasting, not to mention a series of professional cookery demonstrations using the ‘Deliciously Yorkshire‘ Mobile Kitchen and and the eagerly anticipated ‘Great Big Bake Off’.

We published Filey Food Festival to over 30 event sites and watched as the sites supplied live links – submitted sites go live within 24 hours to 7 working days.

Broadcast

 

We distributed their event across all relative platforms as well as locally, nationally, globally and socially with a total site reach of 30.5 M!

We wanted to reach the required number of participants to the event, that is why we made every effort to broadcast it on a wide network composed of 2 targeted sites, 11 global sites, 12 national and local sites and 4 social sites.

Targeted Website

Global Website
 
National Website
 
 
 
 
 
 
National sites
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The following images are examples of  the event listed on targeted listing sites:


 

Click on the logos below to view listing results:

We can grow your audience reach and achieve better natural search. The publishers who we work with can expect to appear on the first page of Google, when searching for Filey Food Festival 2013 we reached 30% coverage on the first page of search and continued to deliver coverage on pages two, three, four and five.
Google page
Social engagement and interaction became an important part of the post publishing as we started to look at how to engage with consumers though ‘likes’,  shares’, ‘tweets’, ‘retweets’ then lastly through visuals and pinning.


To be as transparent as possible, evvnt always sends a detailed report to each client.

Broadcast results: Total number sites the event has been submitted to, depending on the category, location and the level of targeting required for the event.
Number of sites
Audience reach: See how many people can see the event including aggregated total unique users globally and estimated to the event. We also document sites that pass content on to mobile apps.
Site reach
Detailed reporting: A click tracking report with a summary of the events performance is activated and supplied within the product segmented by url type and the site delivering traffic.
Analytics

 Key figures:
70% of live links
30% coverage on Google’s first page
Listing on 16 mobile apps
Active in all 5 major search engines

                                  We can make this happen for your event

 

Request a Demo Promote an Event Partners

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