fbpx
Request a Demo Promote an Event Partners

IQPC’s conference producers have day-in, day-out working contact with experts and your peers. Their conferences are based on firsthand, intimate knowledge of what’s going on in a specific subject, functional specialty or industry.

Further, they have working relationships (and media partnerships) with the Harvard Business Review, MIT’s Sloan Management Review, and dozens of other niche-based publications. These relationships help us identify cutting-edge solutions that have significant value to participants.

They believe creative imitation of best practices is a sure-fire recipe for success and organized improvements. That’s what benchmarking against the best is all about. If you’re looking for the latest and the best in fail-safe techniques, tools, technologies and processes, look no further. Their authoritative, powerful conferences arm you with step-by-step methodologies that help you do your job better, in less time, and with far greater impact.

They were looking for a simple solution to submit events with a time saving tool, a new audience reach and event marketing momentum that ‘pings’ activity into natural search – the solution is evvnt.

1Description of the event

Customer Experience Transformation: Gambling

on Friday May 23, 2014 at 9:00 am (ends Sunday May 25, 2014 at 5:00 pm)

With the UK and European gambling sector growing dramatically, and competition, new entrants and increasing innovation on the rise, the battle to acquire and retain is heating up. Key to meeting these business goals is delivering exceptional, innovative and strategic customer experience and service to produce profit, ROI and market share.

The Customer Experience Transformation: Gambling is the forum for you to develop customer experience excellence, and inspire player retention and loyalty. The Summit will focus on strategies, case studies and innovation to improve your customer experience, ROI, acquisition and retention and develop world class customer service to increase a player’s lifetime value to your organisation.

With increasing costs, competition and regulation, this is an exclusive gambling industry event where you will learn and interact with your peers and experts in the industry. They have united to solve and develop solutions for developing, delivering and executing a world class customer experience to boost your customer numbers and ROI.
Key topic to be addressed at Customer Experience Transformation: Gambling include:
– Improving retention strategies to increase player lifetime value and loyalty
– Increasing customer engagement through social media and mobile apps
– Implementing effective multi-channel management for customer experience excellence
– Improving customer service through insight and analytics
– Utilising customer experience technology and innovation to reduce customer churn
– Securing buy-in internally to deliver customer experience goals and ROI.

2Broadcast and Publish
We published to over 70 event sites and watched as the sites supplied live links – submitted sites go live within 24 hours to 7 working days.

3Share our expertise

We ensured was distributed across all relative platforms as well as locally, nationally, globally and socially with a total site reach of 48,5 M !

Targeted : 36

Global : 11

National: 8

Local: 10
Social: 4
Association: 1

4Use targeted sites

We wanted to reach the required number of participants to the event, that is why we made every effort to broadcast it on a wide network composed of 36 targeted, 11 global, 8 national, 10 local, 4 social and 1 association site.

The following images are examples of the event listed on targeted listing sites:

5Natural search results

Click on the logos below to view listing results:

Google Yahoo Bing Ask Aol

We can grow your audience reach and achieve better natural search. The publishers who we work with can expect to appear on the first page of Google, when searching for reached 60% coverage on the first page and continued to deliver coverage on pages two, three and four.

7Report

To be as transparent as possible, evvnt always sends a detailed report to each client.

Broadcast results: Total number sites the event has been submitted to, depending on the category, location and the level of targeting required for the event.

Audience reach: See how many people can see the event including aggregated total unique users globally and estimated to the event. We also document sites that pass content on to mobile apps.

Detailed reporting: A click tracking report with a summary of the events performance is activated and supplied within the product segmented by url type and the site delivering traffic.

Key figures: 

64% of live links

23 mobile apps

Active in all 5 major search engines.

Free demo

Request a Demo Promote an Event Partners