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The Financial Times, one of the world’s leading business news organisations, is recognised internationally for its authority, integrity and accuracy. Providing essential news, comment, data and analysis for the global business community, the FT has a combined paid print and digital circulation of almost 665,000 (Deloitte assured, Q1 2014). Mobile is an increasingly important channel for the FT, driving almost half of total traffic and 20 per cent of digital subscriptions. FT education products now serve 37 of the world’s top 50 business schools.

They were looking for a simple solution to submit events with a time saving tool, a new audience reach and event marketing momentum that ‘pings’ activity into natural search – the solution is evvnt.

1Description of the event

FT Innovate 2013 ,

on Wednesday November 06, 2013 at 8:30 am

The Financial Times’ 8th annual international gathering of senior executives from the worlds most innovative companies.
With the future happening faster than ever, FT Innovate – now in its 8th year – will convene the most exciting newcomers alongside the best-known global brands to discuss the most pressing innovation issues and reveal the ‘nuts and bolts’ of innovation implementation within a corporate setting. Key themes to be discussed include new breakthroughs in the utilisation of cloud technology and how leading organisations are adapting to changes in the workforce to crack new markets and out-innovate the competition.
5 reasons why you need to be at FT Innovate 2013:
• Understand the practical steps your company needs to take to make innovation happen
• Keep abreast of the latest trends and developments in workforce innovation
• Hear outstanding speakers talk incisively about innovation’s failures, hardships and successes
• Be inspired, informed, and reenergized by some of the best innovators in the business
• Learn from big name companies and innovation practitioners, and from the unsung heroes
Do you run a corporate innovation team? If so you could SAVE 50%!
If you are a senior executive running an in-house innovation team within a large organisation you may be eligible for a saving of 50% on the advertised delegate fees. Further discounts are available for early registrations, FT subscribers and for group bookings.

2Broadcast and Publish
We published to over 85 event sites and watched as the sites supplied live links – submitted sites go live within 24 hours to 7 working days.
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3Share our expertise

We ensured  was distributed across all relative platforms as well as locally, nationally, globally and socially with a total site reach of  49.6M !

Targeted : 46

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Global : 12

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National : 11

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Local : 11

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Social : 4
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Association : 1

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4Use targeted sites

We wanted to reach the required number of participants to the event, that is why we made every effort to broadcast it on a wide network composed of 46 targeted, 12 global, 11 national, 11 local, 4 social and 1 association site.

The following images are examples of  the event listed on targeted listing sites:

5Natural search results

Click on the logos below to view listing results:

Google Yahoo  Bing  Ask    Aol

We can grow your audience reach and achieve better natural search. The publishers who we work with can expect to appear on the first page of Google.


To be as transparent as possible, evvnt always sends a detailed report to each client.

Broadcast results: Total number sites the event has been submitted to, depending on the category, location and the level of targeting required for the event.

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Audience reach: See how many people can see the event including aggregated total unique users globally and estimated to the event. We also document sites that pass content on to mobile apps.

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Detailed reporting: A click tracking report with a summary of the events performance is activated and supplied within the product segmented by url type and the site delivering traffic.

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Key figures: 60of live links

22 mobile apps

Active in all 5 major search engines. 

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