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The Abu Dhabi International Conference in Dermatology and Aesthetics (AIDA) was held on the 19th and 20th of November, presenting  a wide variety of outstanding programmes which featured medical, surgical and cosmetic techniques, the conference was a must for every physician or medical specialist looking for expert insights into the industry. It also included new and innovative non-surgical cosmetic procedures, which were presented in the form of an highly interactive and impactful master class by the industry leaders in dermatology and aesthetic medicine.
MENA Conference were looking for a simple solution to submit events with a time saving tool, a new audience reach and event marketing momentum that ‘pings’ activity into natural search – the solution is evvnt.

Organiser: MENA Conference

1Description of the event

Abu Dhabi International Conference in Dermatology and Aesthetics (AIDA)

On Thursday November 19, 2015 at 8:00 am (ends Friday November 20, 2015 at 5:00 pm)

Information:
“Abu Dhabi International Conference in Dermatology and Aesthetics (AIDA)”
on 19th & 20th of November 2015 at Jumeirah at Etihad Towers , Abu Dhabi, UAE.
2Broadcast and Publish

We published to over 88 event sites and watched as the sites supplied live links – submitted sites go live within 24 hours to 7 working days.

3Share our expertise

We ensured was distributed across all relative event listing sites locally, nationally, globally and socially with a total site reach of 172.3 M !

Industry Specific: 28
Targeted: 40
  Global: 11

National: 5

Local: 2
Social: 2


 

4Use targeted sites

We wanted to reach the maximum number of potential event attendees to participate in the event, we promoted the event to a wide network of industry publishers composed of  28 Industry Specific, 40 targeted, 11 global, 5 national, 2 local and 2 social.

The following images are examples of the event listed on targeted listing sites:

5Natural search results

Click on the logos below to view listing results:

new-google-logoYahooBingAskAol

We can grow your audience reach and achieve better natural search. The publishers who we work with can expect to appear on the first page of Google. evvnt customers often ask about the impact of the content distribution we provide on their search rankings, and it is important for us to ensure we continue to make a positive impact on their behalf. To learn more click here.

7Report

To be as transparent as possible, evvnt always sends a detailed report to each client.

Broadcast results: Total number sites the event has been submitted to, depending on the category, location and the level of targeting required for the event.

Audience reach: See how many people can see the event including aggregated total unique users globally and estimated to the event. We also document sites that pass content on to mobile apps.

Detailed reporting: A click tracking report with a summary of the events performance is activated and supplied within the product segmented by url type and the site delivering traffic.

Key figures:

52% of live links within 24 Hours

12 mobile apps

Active in all 5 major search engines.


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