You know Evvnt always answers when you call us, but now, we’re calling on you!
Every year, Black Friday floods our feeds with ads that bury local artists and events. This year many are choosing to boycott Black Friday altogether — Evvnt is asking our network to join together for something brighter.
The Strategy: Evvnt is calling on event promoters and partners to echo the invitation to go out into the community and support local arts this holiday season.
Even if your budget is tight, you can still be part of the movement. Evvnt’s local calendar network features thousands of free community events — from art walks and holiday parades to open mic nights and family festivals. Because sometimes, the best way to give back isn’t with your wallet — it’s by showing up, connecting, and creating memories together.
The Execution: We’re creating buzz through a digital Christmas lights display and giving Evvnt’s Premium Marketing services away to 2 lucky winners.
Follow Evvnt on Instagram to see the lights start to shine.
How to Join Our #BrightFriday to Paint It Local
From November 24-28 Evvnt and our network of thousands of local event promoters from around the world will be posting their art, community and local charm with a plea to support local artists.
We’ll all be echoing the message, “We’re proud to brighten our community! Stand with local arts this holiday season.“
Here’s the Canva template for this post.
Just drop your logo in the corner and share a photo from your art, event, cast, or team — then use your caption to remind your community that you’re a safe space to support this holiday season.
Tell them about the events you have going on and encourage the gift of experiences. Because ticket sales to local events don’t just create much-needed positive memories — they keep small venues open, local artists thriving, and communities connected.
If you want to see this unique Christmas lights display just search the hashtags #BrightFriday, #PaintItLocal or #Evvnt to find local artists you can give much needed support.
Get Featured & Enter Our Giveaway by Posting on Social Media
We’ll be creating and sharing a compilation video showing, we’re stronger together! We’ll also be reposting every local artist we see.
Two lucky local artists will win a free Evvnt marketing package to promote their next event, including:
✨ A Premium Event Listing on 30+ sites
✨ A Premium Email Campaign sent to 3,000 local leads
No purchase necessary for entry.
We’ll be notifying winners on Monday December 1, 2025 via DM.
Because when we all shine together, everyone wins.
A Message from Our CEO
“Data shows depression and stress drastically increase during the holidays. People need community,” says Richard Green, CEO of Evvnt.
“You can find thousands of free events to lift your family’s spirits on Evvnt. Don’t hide inside — join us and support your local artists. It’s the best gift you can give.”
A Spark from an Unexpected Exchange
This campaign was inspired by a surprising email exchange during the launch of Evvnt’s annual Black Friday marketing series.
When one recipient replied, “Like most folks, we will be actively boycotting this year’s Black Friday,” our team didn’t take offense — we took inspiration.
“We completely understand and respect a boycott on big business this Black Friday,” our team wrote back. “But Evvnt represents the largest network of small local arts venues in the world. We provide free tools and marketing for the small shops that shape the culture of your community.”
That single reply sparked a global idea — one rooted in empathy, creativity, and connection.