In a world where attention is fragmented and loyalty is fragile, news publishers like Gannett and Newsquest are sitting on an underutilized goldmine: real-world events. By deploying an Events Data Layer —enriched with private-label ticketing data, user intent signals, and real-time event feeds—publishers can transform passive audiences into active participants, driving deeper engagement, retention, and […]

CONSUMERS :: Meet Alex, a vibrant and sociable individual who thrives on attending local events. With an insatiable curiosity and a zest for experiencing the world around them, Alex is the epitome of a community enthusiast. They have an innate ability to seek out and engage with the diverse array of events happening in their […]

Ticketing a festival successfully requires careful planning and execution. Here are ten top tips to help you effectively ticket your festival: 1. Determine your ticketing strategy: Define your ticket types, pricing structure, and sales timeline. Consider early bird discounts, tiered pricing, VIP options, group discounts, and any additional perks or upgrades you can offer to […]

Promoting an event effectively is crucial for its success. Here are ten ways to promote your event and generate buzz: 1. Social media marketing: Utilize popular platforms like Facebook, Twitter, Instagram, and LinkedIn to create event pages, share updates, post engaging content, and encourage attendees to share their excitement. 2. Email marketing: Build an email […]

Here are the top 10 ways to discover local events starting with Event Discovery Websites: Utilize online platforms dedicated to event discovery, such as Eventbrite, Meetup, Facebook Events, and Eventful. These websites aggregate various events happening in your local area based on your preferences and interests.