IQPC worldwide (SSONetwork) had a team of staff listing conference events across the web and across the world.
We wanted to help them focus on customer engagement so we looked at how we could incorporate their growing list of event listing sites into our technology…
Broadcast and publish
We submitted the ‘European HR Directors summit, London’ to a large list of conference, global, local and social event sites to extend SSON conference to a broader network of potential customers.
We delivered a comprehensive report in under 72 hours.
Share our expertise in the field
We worked with the Global Marketing Director for SSON Events at Shared Services & Outsourcing Network (SSON) to understand the current internal process. We worked with the team to audit the current publishing site list and contacted direct publishing sites to build strong relationships.
We then set about researching the web for more targeted conference sites for HR conferences and also looked for local event sites that would add to the impact online and give greater coverage in the city of the event.
Use targeted sites
Here is an example of some of the sites displaying the conference.
Better natural search
With over 50+ events published, we began to see strong results supporting their current Google PPC Campaign.
70% of the 1st page of Google’s organic search, pages 2, 3 and 4.
Grow your audience reach
Audience reach was achieved through targeting conference event consumers on the sites they use to establish their personal conference schedule. Which in turn increased exposure for the client via sites with mobile and tablet apps.
We supply a report that details the number of sites we submit to, with live links, detailing which sites have mobile apps, along with site information in terms of unique users, both site wide and locally. We also supply a direct link to all major search engines to show how the event is indexing online.
- Event received and submitted out within 72 hours
- Optimised with new local and targeted sites month on month
- Client site list used to add to the audience reach and targeting
- 51% live links
- 49% event site submissions (Editorial Controls / Manual Internal Processes)
- Google – 70% coverage of the home page based on keywords plus pages 2, 3 and 4 (European HR Directors Summit)
- Active on all 5 major search engines – Google, Yahoo, Bing, Ask, AOL
“evvnt was our number one choice for creating buzz around our conferences, the service saved on time, human resource and also gave us the results we needed quickly.”
James Wight – Global Marketing Director
IQPC – SSON Events at Shared Services & Outsourcing Network (SSON)