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the windmillThe Windmill on the Common pub is a rambling building dating mainly from the 18th and 19th centuries, with a choice of bars and since 1993 has been converted into a small but successful hotel in a next-door house called Holly Lodge. Its location on the edge of the common makes it an extremely popular place on a warm sunny weekend, with visitors spilling out onto the common.

They were looking for a simple solution to submit events to their own Facebook, a time saving tool, a new audience reach and event marketing momentum that ‘pings’ activity into natural search – the solution is evvnt.

1Description of the event

Halloween at The Windmill on the Common on Saturday October 27, 2012 at 7:00pm
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You are rapturously invited to our Halloween banquet hosted by your garrulous and intriguing host, Von Lunaheart. A Halloween experience to fright, excite and pleasure all of your senses. Join in the celebrations, dance, and dress up as you immerse yourself in the most extravagant and crazy Halloween The Windmill has seen in years. On the menu you can expect; Zombie blood shots, Spider leg starters, Bats Heart Ravioli, Tim Burton Gateaux and a whole lot more…

2Broadcast and Publish
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We published  to over 40 event sites and watched as the sites supplied live links – submitted sites go live within 24 hours to 7 working days.

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3Share our expertise

We ensured  was distributed across all relative platforms as well as locally, nationally, globally and socially with a total site reach of 81.7M !

4Use targeted sites

We wanted to reach the required number of participants to the event, that is why we made every effort to broadcast it on a wide network composed of 11 targeted sites, 8 global sites, 17 national and local sites and 4 social sites.

11 targeted sites paint

8 global sites paint 17 national and local sites paint

 The following images are examples of  the event listed on targeted listing sites:


5Natural search results

Click on the logos below to view listing results:

Google Yahoo  Bing  Ask    Aol

We can grow your audience reach and achieve better natural search. The publishers who we work with can expect to appear on the first page of Google, when searching for  reached 20% coverage on the first page and continued to deliver coverage on pages two, three, four and five.

Google paint 2
6 Grow your audience reach

Social engagement and interaction became an important part of the post publishing as we started to look at how to engage with consumers though ‘likes’,  shares’, ‘tweets’, ‘retweets’ then lastly through visuals and pinning.

7Report

To be as transparent as possible, evvnt always sends a detailed report to each client.

Broadcast results: Total number sites the event has been submitted to, depending on the category, location and the level of targeting required for the event.

Broadcast result

Audience reach: See how many people can see the event including aggregated total unique users globally and estimated to the event. We also document sites that pass content on to mobile apps.

Audiance reach

Key figures:
57,5% of live links
20% coverage on Google’s first page
Listing on 27 mobile apps
Active in all 5 major search engines

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Request a Demo Promote an Event Partners

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