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logo terrapinTerrapinn curates events that stimulate the brain, spur creativity and facilitate meeting. Its conferences are major industry gatherings focusing on strategy, innovation and technology and its trade exhibitions are marketplaces for global business.

Terrapinn operates from a network of offices in London, New York, Singapore, Sydney, Dubai and Johannesburg. This gives Terrapinn events a global reach and truly international perspective.

1Description of the event Power & Electricity World Africa 2013, On Monday April 08, 2013            The Power & Electricity Show is the UK's only dedicated Power and Electricity industry event   The Power & Electricity Show is the UK's only dedicated Power and Electricity industry event   

Power & Electricity World Africa is Africa’s largest and most holistic power and energy business event : an exhibition, series of seminars, and strategic conference.

        – Learn about upcoming power projects in Africa         – Understand how to recoup production costs by generating your own energy         – Learn from and meet with CEOs from major African power utilities         – Enjoy four topical conference streams with separate agendas         – Discover how to attract investment and grow your infrastructure Broadcast and publish

We submitted Power & Electricity World Africa 2013 to over 60 event sites and watched as the sites supplied live links – submitted sites go live within 24 hours to 7 working days.


3Share our expertise

We worked with Terrapinn and introduced new best of bread industry tools to deliver calculated insights to ensure we built the events listings to work effectively in natural search.  We began our marketing strategy by concentrating on local, national and global coverage.

Use targeted sites

We specifically wanted to ensure we reached conference event attendees and submitted the event onto 42 targeted sites, 11 global sites, 3 national and local sites and 4 social sites.

Targeted sites with Title and more fine black line

terrapin - Global

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The following images are examples of  the conference listed on relevant listing sites:

5Natural search results

Click on the logos below to view listing results:

GoogleYahooBingAsk    Aol

We can grow your audience reach and achieve better natural search. The publishers who we work with can expect to appear on the first page of Google, when searching for the event. Power & Electricity World Africa 2013 reached 30% coverage on the first page and continued to deliver coverage on pages two, three, four and five. Attracting potential attendee’s via search on by targeting them on the event listing sites they look to for the latest events information is the quickest routes to targeting and results.

Google search results 4

Grow your audience reach

Social engagement and interaction is an important part of the experience as we started to look at how to engage with online attendees though ‘likes’ and ‘shares’, and then ‘tweets’ and ‘retweets’, then lastly through visuals, check-ins and pinning.


To be as transparent as possible, evvnt always sends a detailed report to each client.

Broadcast results: Total number sites the event has been submitted to, depending on the category, location and the level of targeting required for the event.

Audience reach: See how many people can see the event including aggregated total unique users globally and estimated to the event. We also document sites that pass content on to mobile apps.

Detailed reporting: A click tracking report with a summary of the events performance is activated and supplied within the product segmented by url type and the site delivering traffic.

Teraapin energy

Key figures: 52% of live links 30% coverage on Google’s first two pages Listing on 16 mobile apps 537 direct clicks to date Active in all 5 major search engines

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