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Logo jongleursJongleurs Comedy Club Piccadilly is a great live comedy room hidden on Haymarket that gives that true club feeling with its intimate atmosphere.

The Sports Cafe downstairs is perfect for a couple of drinks after work before the show, and were located right in the middle of the West End for easy walking to late night bars afterwards. All the seating is allocated so no fighting for the good views, tasty bar food is available before the show and the bar is open til late.

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Piccadilly Comedy, on Saturday June 01, 2013

jongleurs   jongleurs   jongleurs

Every Friday and Saturday, Jongleurs Comedy Club Piccadilly has its classic stand up shows. Each show features a Compere who will host the evening, and they introduce 3 top acts who will do their finest to make people laugh. The shows sometimes include open spots – a chance to see brand new talent trying out for the first time on a professional stage.

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We submitted Jongleurs events to 45 event sites and watched as the sites supplied live links – submitted sites go live within 24 hours to 7 working days and in some cases never supply a live link, this is all based on the site’s infrastructure.

Broadcast and publish

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A leading comedy club chain and franchise network, see how we developed Jongleurs online strategy to include event data extraction, event listings and social engagement. See how we scheduled time sensitive events to gain 6 months worth of online hyper local awareness.

Data collection: Jongleurs aligned their internal systems to create a CSV export of data to ensure we could access events data easily which motivated the Jongleurs team to invest in better data quality. Jongleurs CSV We noticed the level of information and data quality immediately improve. Jongleurs Event

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We worked with Jongleurs and introduced new best of breed industry tools to deliver calculated insights to ensure we built the events listings to work effectively in natural search. We wanted to reach the required number of participants for the event and broadcast it on to a wide network of event sites composed of 9 targeted sites, 13 global sites, 19 national and local sites and 4 social sites.

Targeted-site-of-evvnt-Jongleurs Global Site table

National Site table

The following images are examples of  the conference listed on relevant listing sites:

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Click on the logos below to view listing results:

Google good Yahoo good Bing goodAsk good  Aol good

As we started to publish Jongleurs comedy events over 40+ listing sites we started to see the results as the listings appearing natural search and on mobile apps. the event of  reached 60% coverage on the first page.

google global 6

Social engagement and interaction is an important part of the experience as we started to look at how to engage with online attendees though ‘likes’ and ‘shares’, and then ‘tweets’ and ‘retweets’, then lastly through visuals, check-ins and pinning.

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To be as transparent as possible, evvnt always sends a detailed report to each client.

Broadcast results: Total number sites the event has been submitted to, depending on the category, location and the level of targeting required for the event.

table 1

Audience reach: See how many people can see the event including aggregated total unique users globally and estimated to the event. We also document sites that pass content on to mobile apps.

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Detailed reporting: A click tracking report with a summary of the events performance is activated and supplied within the product segmented by url type and the site delivering traffic.

Analytics

Key figures: 1. 50% of live links. 2. 60% coverage on Google’s first page 3. Listing on 24 mobile apps 4. 616 direct clicks to the clients urls 5. Active in all 5 major search engines

Testimonial

“Since engaging evvnt to handle our full event marketing programme for our 4 Jongleurs Comedy Clubs , we have seen a huge increase not only in ticket sales, but a dramatic improvement in search engine rankings and general web presence. In addition to using evvnt for our Comedy Nights we use them to promote all events in our Bar and Nightclub operations and have seen a similar rise in bookings and web presence. Having used a similar company in the past, evvnt has provided a far superior service in terms of support, training and advice.

I can wholeheartedly recommend them to other operators in the entertainment and late night licensed sector.” David Elphick FBii.tp, Sales and Marketing Director, Momo Leisure Ltd

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