Ark Group delivers specialist business information across a wide range of media channels including conferences and events, reports and magazines.
Ark Group Australia came to evvnt to assist them with the global marketing of their conference schedule. We quickly built a product for the local market for conference based in Sydney and, with the help of the client, boosted our conference listing site reach worldwide.
Marketing and communicating with today’s youth, on Thursday April 18, 2013 at 8:25 am
To meet Millenials on their own turf, you must have a cohesive strategy across all of your chosen marketing platforms; online destinations, social networking sites, mobile content and apps, television, print media, bricks and mortar and face-to-face.
Hear successful case studies and expert perspectives from:
- ~ Jane Caro – The Gruen Transfer
- ~ LiteracyPlanet
- ~ Nickelodeon
- ~ Scholastic Australia
- ~ Total Girl / Pacific Magazines
- ~ Skoodle / IMA Education
- ~ Playground Communications
- ~ Bubble Gum Interactive
- ~ Iris worldwide
- ~ CyberSmart / Australian Communications and Media Authority
We submitted Marketing and communicating with today’s youth to over 70 sites with a total site reach of 73.3M – submitted sites go live within 24 hours to 7 working days.
We grew our targeted broadcast sector up to 51 sites ensured the event Marketing and communicating with today’s youth was distributed across all relative platforms as well as locally, nationally, globally and socially.
We specifically wanted to ensure we reached conference event attendees and submitted the event onto 51 targeted sites and 13 global sites.
The following images are examples of the conference listed on relevant listing sites:
Click on the logos below to view listing results:
We can grow your audience reach and achieve better natural search. The publishers who we work with can expect to appear on the first page of Google, when searching for the event. Marketing and communicating with today’s youth reached 82% coverage on the first page and continued to deliver coverage on pages two, three, four and five. Attracting potential attendee’s via search on by targeting them on the event listing sites they look to for the latest events information is the quickest routes to targeting and results.
Social engagement and interaction is an important part of the experience as we started to look at how to engage with online attendees though ‘likes’ and ‘shares’, and then ‘tweets’ and ‘retweets’, then lastly through visuals, check-ins and pinning.
To be as transparent as possible, evvnt always sends a detailed report to each client.
Broadcast results: Total number sites the event has been submitted to, depending on the category, location and the level of targeting required for the event.
Audience reach: See how many people can see the event including aggregated total unique users globally and estimated to the event. We also document sites that pass content on to mobile apps.
Detailed reporting: A click tracking report with a summary of the events performance is activated and supplied within the product segmented by url type and the site delivering traffic.
Ticket promotion & Sales:Through the clear promotion of the clients event we are seeing online ticket sales directly through evvnt ticket options and directly with the client through referrals.
Key figures: 52% of live links 82% coverage on Google’s first page Listing on 21 mobile apps 78 direct clicks to date Active in all 5 major search engines
Testimonial
“We had a successful method of creating conference awareness, ticket sales and brochure downloads via the web and it was simply by adding our conferences and courses on to credible event listing sites. The challenge we faced was the time and resource required to achieve the required results. evvnt supported our need to be on more sites quickly and effectively saving our organisation over 600 hours of time.
The initial results look good, we are starting to see a clear return on investment and quantifiable results from evvnt.”
Steven Oesterreich, Ark Group Australia Pty Ltd Managing Director Asia-Pacific
