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Pacha London LogoPacha London is the world’s best and most famous nightclub hits central London. They have excelled the profile of this global clubbing and lifestyle brand. The venue is available and ideal for private hire or corporate events with an unbeatable central London location.

They needed a simple solution to submitting event listings to their own Facebook and also offered time savings, new audience reach and event marketing momentum that ‘pings’ activity in to natural search – the solution is evvnt.

1Description of the event

Pacha Presents: Hector Couto / Liam Geddes / Threez a crowd / Bobby Pleasure, on Friday March 29, 2013 at 11:00 pm

Description 1   Description 2   Description 3

Pacha Presents is the night that aims to bring something credible to the celebrated London club known the world over. Beneath the famous Pacha cherries, Pacha Presents plays out each with and in 2013 will do so with more discerning line-ups than ever, as well as plenty of new improvements to the club to make it an essential entry into any clued-up clubbers party diary.

It’s not just a pretty face because the serious clubbing choice will deliver a roof-raising Friday night line-up thanks to house music’s insiders and a souped-up bespoke Martin Audio sound-system. Fridays will be showcasing the best in underground talent.

3Share our expertise

The Pacha marketing team were very clear on their online marketing strategy they simply wanted a solution to execute the process – with a single event submission ‘click and go’ tool to achieve blanket web and mobile coverage they had come to the right place.

2Broadcast and Publish

We published the Pacha Presents to over 45 event sites with a total site reach of 56.4M ! We ensured the event was distributed across all relative platforms as well as locally, nationally, globally and socially and watched as the sites supplied live links – submitted sites go live within 24 hours to 7 working days.

Broadcasting image

4Use targeted sites

We wanted to reach the required number of participants to the event, that is why we made every effort to broadcast it on a wide network composed of 12 targeted sites, 11 global sites, 18 national and local sites and 4 social sites.

Targeted sites

Global sites

Local sites

The following images are examples of  the event listed on targeted listing sites:

5Natural search results

Click on the logos below to view listing results:

Google goodYahoo goodBing goodAsk good   Aol good

We can grow your audience reach and achieve better natural search. The publishers who we work with can expect to appear on the first page of Google, when searching for the Pacha Presents reached 60% coverage on the first page and continued to deliver coverage on pages two, three, four and five.

Google results

6 Grow your audience reach

Social engagement and interaction became an important part of the post publishing as we started to look at how to engage with consumers though ‘likes’,  shares’, ‘tweets’, ‘retweets’ then lastly through visuals and pinning.

7Report

To be as transparent as possible, evvnt always sends a detailed report to each client.

Broadcast results: Total number sites the event has been submitted to, depending on the category, location and the level of targeting required for the event.

Audience reach: See how many people can see the event including aggregated total unique users globally and estimated to the event. We also document sites that pass content on to mobile apps.

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Detailed reporting: A click tracking report with a summary of the events performance is activated and supplied within the product segmented by url type and the site delivering traffic.

Analytics Pacha

Key figures:
55,6% of live links
60% coverage on Google’s first page
Listing on 26 mobile apps
9 direct clicks to date
Active in all 5 major search engines

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