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LogoAs a tourist base “The Grainary” is unrivalled. Situated in Harwood Dale village, midway between Scarborough and Whitby in the peacefully and tranquil surroundings of the North York Moors National Park, “The Grainary” is an award winning farm accommodation and country tea rooms.

They needed a simple solution to saving time, offering new audience reach and event marketing momentum that ‘pings’ activity in to natural search – the solution is evvnt.1Description of the event

Easter Weekend at The Grainary, on Friday March 29, 2013 at 12:00 am

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Over the Easter weekend, come and visit “The Grainary” tea rooms and bed and breakfast. An Easter Egg hunt is planning to celebrate springtime, perfect time to get out of the house and try something new.

Come along for a stroll around some of England’s finest countryside, or sit out and enjoy the view. It is a working farm, and if you are lucky you might just see some baby lambs and pigs. Whilst you are here, pick up some plants from our garden centre.

2Broadcast and Publish

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We published the Easter Weekend at The Grainary to over 40 event sites and watched as the sites supplied live links – submitted sites go live within 24 hours to 7 working days.

Broadcast and publish

3Share our expertise

We ensured the Easter Weekend at The Grainary was distributed across all relative platforms as well as locally, nationally, globally and socially with a total site reach of 56.4M !

4Use targeted sites

We wanted to reach the required number of participants to the event, that is why we made every effort to broadcast it on a wide network composed of 9 targeted sites, 12 global sites, 15 national and local sites and 4 social sites.

Targeted sites
Global sites
Local sites
The following images are examples of  the event listed on targeted listing sites:


5Natural search results

Click on the logos below to view listing results:

Google goodYahoo goodBing goodAsk good   Aol good

We can grow your audience reach and achieve better natural search. The publishers who we work with can expect to appear on the first page of Google, when searching for the Easter Weekend at The Grainary reached 60% coverage on the first page and continued to deliver coverage on pages two, three, four and five.

Google results

6 Grow your audience reach

Social engagement and interaction became an important part of the post publishing as we started to look at how to engage with consumers though ‘likes’,  shares’, ‘tweets’, ‘retweets’ then lastly through visuals and pinning.

7Report

To be as transparent as possible, evvnt always sends a detailed report to each client.

Broadcast resultsTotal number sites the event has been submitted to, depending on the category, location and the level of targeting required for the event.

Broadcast results

Audience reach: See how many people can see the event including aggregated total unique users globally and estimated to the event. We also document sites that pass content on to mobile apps.

Audience reach

Detailed reporting: A click tracking report with a summary of the events performance is activated and supplied within the product segmented by url type and the site delivering traffic.

Analytics

Key figures:
57.5% of live links
60% coverage on Google’s first page
Listing on 20 mobile apps
34 direct clicks to date
Active in all 5 major search engines

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