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Breakneck Comedy is A Must See Comedy Club in Aberdeen. They are currently the most dynamic and fastest growing leader in producing Live Stand Up Comedy Shows in the North East of Scotland with an ever growing following. They source the best up and coming comedians from all over Scotland, presenting a brilliant line up of great Stand Up Comedy every show.

They were looking for a simple solution to submit events to their own Facebook, a time saving tool, a new audience reach and event marketing momentum that ‘pings’ activity into natural search – the solution is evvnt.

1Description of the event

Breakneck Comedy presents – The Reverend Obadiah Steppenwolf III plus guests on Saturday May 11th, 2013 at 8:00 pm.Breakneck Comedy in association with the Aberdeen Comedy Festival 2014 presents The Reverend Obadiah Steppen Wolf III plus special guests. This is A MUST SEE! The show will also feature a hysterical host for the evening along with some of Scotland’s best up and coming acts.

2Broadcast and Publish
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We published The Reverend Obadiah Steppen Wolf III plus special guests to over 42 event sites and watched as the sites supplied live links – submitted sites go live within 24 hours to 7 working days.

3Share our expertise

We ensured The Reverend Obadiah Steppen Wolf III plus special guests was distributed across all relative platforms as well as locally, nationally, globally and socially with a total site reach of 40.9M !

4Use targeted sites

We wanted to reach the required number of participants to the event, that is why we made every effort to broadcast it on a wide network composed of 8 targeted sites, 11 global sites, 18 national and local sites and 4 social sites.

The following images are examples of  the event listed on targeted listing sites:

5Natural search results

Click on the logos below to view listing results:

GoogleYahooBingAsk  Aol

We can grow your audience reach and achieve better natural search. The publishers who we work with can expect to appear on the first page of Google, when searching for The Reverend Obadiah Steppen Wolf III plus special guests reached 60% coverage on the first page and continued to deliver coverage on pages two, three, four and five.

6 Grow your audience reach

Social engagement and interaction became an important part of the post publishing as we started to look at how to engage with consumers though ‘likes’,  shares’, ‘tweets’, ‘retweets’ then lastly through visuals and pinning.

7Report

To be as transparent as possible, evvnt always sends a detailed report to each client.

Broadcast results: Total number sites the event has been submitted to, depending on the category, location and the level of targeting required for the event.

Audience reach: See how many people can see the event including aggregated total unique users globally and estimated to the event. We also document sites that pass content on to mobile apps.

Detailed reporting: A click tracking report with a summary of the events performance is activated and supplied within the product segmented by url type and the site delivering traffic.

Key figures:
53% of live links
60% coverage on Google’s first page
Listing on 21 mobile apps
47 direct clicks to date
Active in all 5 major search engines

 

Guillemetevvnt are simply amazing, the best promotional tool I have ever come across FermeNaz Hussain – @Breakneckcomedy.

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