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InformaInforma Australia is the nation’s leading conference organiser and specialist trade publisher. Our conferences allow delegates to learn from leading Australian and International experts as well as providing unique networking experiences. Conferences are held in Sydney, Melbourne, Brisbane, Perth, Canberra and Adelaide, as well as a number of regional conferences.

They were looking for a simple solution to submit events to their own Facebook, a time saving tool, a new audience reach and event marketing momentum that ‘pings’ activity into natural search – the solution is evvnt.

1Description of the event

The 2nd Annual Social Finance Forum on Wednesday August 07, 2013 at 9:00 am

Informa forum informa Informaa

The Social Finance Forum offers the occasion for Government, investors, service providers and NGOs to discuss leveraging their partnership to improve social outcomes. The two-day event will review the benefits of social service bonds, government opportunity and policy that supports the social finance market, the investor appetite for social impact bonds, calculating risk, measuring outcomes, as well as numerous case studies and international expertise.

2Broadcast and Publish

We published to over 60 event sites and watched as the sites supplied live links – submitted sites go live within 24 hours to 7 working days.

Broadcast and Publish

3Share our expertise

We ensured  was distributed across all relative platforms as well as locally, nationally, globally and socially with a total site reach of 49.1M !

4Use targeted sites

We wanted to reach the required number of participants to the event, that is why we made every effort to broadcast it on a wide network composed of 39 targeted sites, 11 global sites, 5 national and local sites and 4 social sites.

Targeted sites 1

Global Sites

National Sites

 The following images are examples of  the event listed on targeted listing sites:


5Natural search results

Click on the logos below to view listing results:

Google Yahoo  Bing  Ask    Aol

We can grow your audience reach and achieve better natural search. The publishers who we work with can expect to appear on the first page of Google, when searching for  reached 72% coverage on the first page and continued to deliver coverage on pages two, three, four and five.

Google 1
6 Grow your audience reach

Social engagement and interaction became an important part of the post publishing as we started to look at how to engage with consumers though ‘likes’,  shares’, ‘tweets’, ‘retweets’ then lastly through visuals and pinning.

7Report

To be as transparent as possible, evvnt always sends a detailed report to each client.

Broadcast results: Total number sites the event has been submitted to, depending on the category, location and the level of targeting required for the event.

Broadcast Results

Audience reach: See how many people can see the event including aggregated total unique users globally and estimated to the event. We also document sites that pass content on to mobile apps.

Audience Reach

Detailed reporting: A click tracking report with a summary of the events performance is activated and supplied within the product segmented by url type and the site delivering traffic.

Analytics

Key figures:
65% of live links
72% coverage on Google’s first page
Listing on 17 mobile apps
Active in all 5 major search engines

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Request a Demo Promote an Event Partners

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