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Challenger Sports offers a complete range of summer camps providing separate British, Brazilian and American themed camp programs with instruction for all ages and abilities. Approximately 1,200 British, 100 Brazilian and 50 US coaches are carefully selected by Challenger from over two thousand potential candidates.

Challenger Sports run over 3,500 sports camps a year in all 52 states. Their marketing team every year are looking for new ways of attracting new children to their camps. The market is fierce with new organisations starting up every year.

They were looking for a simple solution to submit events to relevant listing sites, including their own Facebook – They also wanted to improve their SEO and make sure more people could see their events. By using evvnt they found a big time saving tool, new audience reach and event marketing momentum that ‘pings’ activity into natural search.

1Description of the event

We helped with the marketing for several camps in the summer of 2013. This case study was taken from an event we worked on in Kansas.
British Soccer Camp – Overland Park Soccer Complex 10th-14th June 2013 on Monday June 10, 2013 at 9:00 am.

British Soccer Camps provide players of all ages and abilities with the rare opportunity to receive high-level soccer coaching from a team of international experts. Each day includes individual foot skills, technical drills, tactical practices, small-sided games, coached scrimmages, and a daily tournament. Equally important, the Challenger coaching staff provides your child with lessons in respect, responsibility, integrity, sportsmanship and leadership. Camp programs include a free ball and shirt and a free British Soccer jersey for on line registrations 45 days prior to camp!

2Broadcast and Publish

We published  to over 35 event sites and watched as the sites supplied live links – submitted sites go live within 24 hours to 7 working days.

3Share our expertise

We ensured  was distributed across all relative platforms as well as locally, nationally, globally and socially with a total site reach of 40.9M !

4Use targeted sites

We wanted to reach the required number of participants to the event, that is why we made every effort to broadcast it on a wide network composed of 5 targeted sites, 11 global sites, 14 national and local sites and 4 social sites.

5Natural search results

Click on the logos below to view listing results:

Google Yahoo  Bing  Ask    Aol
We can grow your audience reach and achieve better natural search. The publishers who we work with can expect to appear on the first page of Google, when searching for  reached 50% coverage on the first page and continued to deliver coverage on pages two, three, four and five.

6 Grow your audience reach
Social engagement and interaction became an important part of the post publishing as we started to look at how to engage with consumers though ‘likes’,  shares’, ‘tweets’, ‘retweets’ then lastly through visuals and pinning.


To be as transparent as possible, evvnt always sends a detailed report to each client.

Broadcast results: Total number sites the event has been submitted to, depending on the category, location and the level of targeting required for the event.

Audience reach: See how many people can see the event including aggregated total unique users globally and estimated to the event. We also document sites that pass content on to mobile apps.

Detailed reporting: A click tracking report with a summary of the events performance is activated and supplied within the product segmented by url type and the site delivering traffic.

“Challenger Sports is always looking for ways to reach our target market with time sensitive messages for our various seasonal programs.
evvnt has helped us target specific geographical areas with well placed listings and as a result we have generated more interest from customers who would previously not have heard from us.

This work has also seen us improve our Google ranking which in turn has helped us solicit new customers.”

Peter Arch – CEO at Challenger Sports

Key figures:
54.3% of live links
40% coverage on Google’s first page
Listing on 19 mobile apps
Active in all 5 major search engines

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