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zumbaClub Azucar are a Latin Dance Company with the vision and values of making everyone feeling good through dancing. They believe that dancing is the best way to exercise, socialize and achive a positive attitude in life. Club Azucar also help you to take all aspects of dancing seriously as fashion well-being and general improvement of your daily basis. They have changed lives through dancing and made people to see the advantages of being dancing any rhythm until they find their own and new healthy life style.

Club Azucar were looking for a simple solution to submit events to their own Facebook, a time saving tool, a new audience reach and event marketing momentum that ‘pings’ activity into natural search – the solution is evvnt.

1Description of the event

Zumba in Chiswick High Street on Wednesday May 29, 2013 at 7:00 pm.
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Zumba classes in west London at Chiswick Club Society 11 – 13 Chiswick High Rd – W4 2N- Booking needed max cap 25 per lesson Zumba is a real body toner and can help you to achieve great results. Benefits of ZUMBA program:
– Great dynamic core workout
– High caloric expenditure
– Easy, non-intimidating learning environment
– Weight loss
– Positive self-image
– A sculpted body
– Exercise in disguise
– Stress relief

2Broadcast and Publish
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We published to over 45 event sites and watched as the sites supplied live links – submitted sites go live within 24 hours to 7 working days.

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3Share our expertise

We ensured  was distributed across all relative platforms as well as locally, nationally, globally and socially with a total site reach of 46.9M !

4Use targeted sites

We wanted to reach the required number of participants to the event, that is why we made every effort to broadcast it on a wide network composed of 11 targeted sites, 13 global sites, 16 national and local sites and 4 social sites.

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 The following images are examples of  the event listed on targeted listing sites:



5Natural search results

Click on the logos below to view listing results:

Google Yahoo  Bing  Ask    Aol
We can grow your audience reach and achieve better natural search. The publishers who we work with can expect to appear on the first page of Google, when searching for  reached 40% coverage on the first page and continued to deliver coverage on pages two, three, four and five.
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6 Grow your audience reach
Social engagement and interaction became an important part of the post publishing as we started to look at how to engage with consumers though ‘likes’,  shares’, ‘tweets’, ‘retweets’ then lastly through visuals and pinning.


7Report

To be as transparent as possible, evvnt always sends a detailed report to each client.

Broadcast results: Total number sites the event has been submitted to, depending on the category, location and the level of targeting required for the event.
Broadcast result
 
Audience reach: See how many people can see the event including aggregated total unique users globally and estimated to the event. We also document sites that pass content on to mobile apps.
Audience reach
 
Detailed reporting: A click tracking report with a summary of the events performance is activated and supplied within the product segmented by url type and the site delivering traffic.
Analytic
 

Key figures:
67.5% of live links
50% coverage on Google’s first page
Listing on 15 mobile apps
Active in all 5 major search engines

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