It all began in 2007 for Get Licensed… At the time, only a few training providers were delivering SIA Security Training scattered around the country, finding the right course and applying for an SIA Licence was not an easy task. So our founder an ex-security guard and an IT professional set on a mission to create a website that took the pain away and made it easy to book quality and affordable career training. The idea was to help people find the right course, at the nearest location and take the fuss away from the complex SIA application process.
They were looking for a simple solution to submit events to relevant listing sites, including their own Facebook – by using evvnt they found a big time saving tool, new audience reach and event marketing momentum that ‘pings’ activity into natural search.
We published to over 40 event sites and watched as the sites supplied live links – submitted sites go live within 24 hours to 7 working days.
We ensured was distributed across all relative platforms as well as locally, nationally, globally and socially with a total site reach of 44 M !
We wanted to reach the required number of participants to the event, that is why we made every effort to broadcast it on a wide network composed of 9 targeted sites, 13 global sites, 13 national and local sites and 4 social sites.
The following images are examples of the conference listed on relevant listing sites:
Click on the logos below to view listing results:
We can grow your audience reach and achieve better natural search. The publishers who we work with can expect to appear on the first page of Google, when searching for reached 70% coverage on the first page and continued to deliver coverage on pages two, three, four and five.
Social engagement and interaction became an important part of the post publishing as we started to look at how to engage with consumers though ‘likes’, shares’, ‘tweets’, ‘retweets’ then lastly through visuals and pinning.
To be as transparent as possible, evvnt always sends a detailed report to each client.
Broadcast results: Total number sites the event has been submitted to, depending on the category, location and the level of targeting required for the event.
Audience reach: See how many people can see the event including aggregated total unique users globally and estimated to the event. We also document sites that pass content on to mobile apps.
Ticket promotion & Sales: Through the clear promotion of the clients event we are seeing online ticket sales directly through evvnt ticket options and directly with the client through referrals.
Detailed reporting: A click tracking report with a summary of the events performance is activated and supplied within the product segmented by url type and the site delivering traffic.
Key figures:
60% of live links
70% coverage on Google’s first page
Listing on 24 mobile apps
Active in all 5 major search engines
